PATIENTIA represents the essence of patience and tranquillity. Through endurance and resilience you stand firm and strong, unbreakable in the face of almost anything. This scent is delicate on the surface, and has a strong and hardy base that grounds you.
A note from the brand
I’ve yet to grow out of looking at wedding dresses and sighing over them, despite being 56 and happily married. I can’t dress like a bride every day, but I can smell like one! Memoize Patientia is made for those who love glamour, romance, or just very beautiful flowers. When I wear a perfume, I want it to last all day, and Memoize Patientia delivers on every score. But why I am telling you about this statement floral scent on a freezing cold November Day? Clue: I’ve got that (black) Friday Feeling.

Just between you, me, and the internet, Memoize is having a Secret Sale , and I managed to bag myself a bottle of Patientia, for a mere £50. You may recall my earlier review of Memoize Humanitas, in which I extolled its incredible lasting power. Patientia has that same generous concentration , being of Extrait strength. This means that due to a higher concentration of perfume (in this case, 25%), extrait outlasts eau de toilette, eau de parfum and even parfum. That’s just one of the reasons why I can’t believe Memoize Patientia is only £50 in the Secret Sale.

So what does it smell like? Imagine so many roses, jasmine and freesias that the scent fills the room. If this scent was fabric it would, of course, be diaphanous white tulle. There are citrus touches to stop everything becoming cloying, which adds shafts of light to the floral accord. This phase lasts all day, which is unusual for a floral, they can often wilt, just like us, as the day goes on. In the case of Patientia, the strength builds, and the warmth comes in as the sun goes down. The flowers are anchored by some of my all time favourites; namely oakmoss, white musk and patchouli. Nothing seems to nudge anything out of the way, blending is seamless and so gradual you don’t notice it happening.

Anecdote from wearing this last Friday – I went to watch my brother’s band play and I thought everyone I spoke to smelled amazing. I couldn’t figure out what the common denominator was. I even asked my Mum what she was wearing- Calvin Klein Obsession, no, that wasn’t what I was smelling (although I love it). I nearly asked a dodgy looking bloke in the smoking area if it was him. Glad I didn’t now, because the penny dropped on my way home. It was of course, Memoize Patientia. Brilliant.
Where to buy it
Move fast and use this link https://www.memoizeperfume.com/secret-sale/. There are unbeatable discounts and this is a very rare opportunity.
Disclosure
I was kindly invited to try the Secret Sale by the team at Memoize, and I chose Patientia. My opinion and my decision to review it are my own.

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