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Tag: perfume

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  • Drive Them Wild with 4160 Tuesdays

    Drive Them Wild with 4160 Tuesdays

    July 28, 2025

    Created as part of the Beaumont Hotel project, Sarah McCartney created Drive Them Wild using only ingredients that could be found in the 1930s.

  • Ånd Fragrance: Meet my Perfume Friends: Beån, Sånd, Måd, Frånk, and Båre

    Ånd Fragrance: Meet my Perfume Friends: Beån, Sånd, Måd, Frånk, and Båre

    July 27, 2025

    Although they sound like a bunch of friends you made at uni, Beån, Sånd, Måd, Frånk, and Båre are in fact ethical fragrances from…

  • Armani My Way by Carlos Benaim and Bruno Jovanovic

    Armani My Way by Carlos Benaim and Bruno Jovanovic

    July 26, 2025

    If you’re a white flower fan like me, then this is a treat for you and I. All the white flowers have been duly…

  • LUSH Sappho by Emma Vincent

    LUSH Sappho by Emma Vincent

    July 26, 2025

    I’ve become a big fan of perfumer Emma Vincent ever since I tried LUSH Confetti and LUSH Frangipani. Emma is a hugely talented perfumer and I…

  • Hush Hush! Whisper who dares…

    Hush Hush! Whisper who dares…

    July 24, 2025

    A collaboration between Sarah McCartney and amazing vlogger Smurfy Girly aka Claire Sprigmore, Hush Hush should ideally be worn in a Paris nightclub whilst wearing a…

  • Falling Through the Chypre Portal

    Falling Through the Chypre Portal

    July 23, 2025

    As I drench myself in Papillon Dryad (ensuring full 36-hour coverage, I’m not kidding) I breathe a sigh of relief that I managed to…

  • To the Fairest, Aubine : by Penny Williams

    To the Fairest, Aubine : by Penny Williams

    July 23, 2025

    To The Fairest is a small indie UK fragrance house founded by Rebecca Rose, who collaborates with perfumer Penny Williams to create what are, in my…

  • Hello by Lionel Richie, (2019) by Dora Baghriche and Clement Gavarry

    Hello by Lionel Richie, (2019) by Dora Baghriche and Clement Gavarry

    July 23, 2025

  • Ormonde Jayne Arabesque by Linda Pilkington and Geza Schoen

    Ormonde Jayne Arabesque by Linda Pilkington and Geza Schoen

    July 23, 2025

    “Arabesque takes you on an olfactory journey through the enchanting and mystical Middle East, based on flowers, fruits and woods entwined together and found…

  • Because I Have Violet Tendencies: My Favourite Violet Scents

    Because I Have Violet Tendencies: My Favourite Violet Scents

    July 19, 2025

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iscentyouaday

Perfume writer, co-author of The Perfume Companion with Sarah McCartney. Three time finalist at The UK Fragrance Foundation Jasmine Awards.

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