Welcome to the I Scents 2017! Find your seat. The drinks will be around in a minute. I hope you’ve got your glad rags on and are ready for a fragrant bonanza.
2017 has been a very interesting year for fragrance, with even the big hitters bringing out major new launches. If I’m honest, I found far more to love in the world of niche and indie than I did over the beauty counters. I also had some wonderful real-life perfume experience to break the loneliness of the long distance blogger. It was a delight to meet up with Sarah McCartney, Jo Fairley, Suzy Nightingale (albeit briefly in the toilets at the Jasmines!), Marina Barcenilla, Ruth Mastenbroek, Stephan Matthews, Thomas Dunckley, Persolaise and Nick Gilbert. If that sounds like star struck name dropping, that’s because it is.
Ladies and gentlemen, here are the awards, presented by your hostess, Samantha Scriven (applause. Whooping. Wolf whistles.)
I was moved by very few mainstream launches this year and we saw some big ones come from Chanel, Mugler, Jean Paul Gaultier and Guerlain. Whilst I liked Chanel Gabrielle, I didn’t think it was worth the high price and I found longevity very poor at around an hour. Can’t stop singing the Beyoncé song from the fabulous advert though.
There were, however four launches that really made me sit up and take notice. I’m not even going to pick a favourite, because they all were. If you pushed me into owning just one though, it would be Alberto Morillas’ Gucci Bloom for Gucci. I’m a sucker for a bunch of white flowers at the best of times and I’m pleased to see them hopefully capturing some new hearts with this beautiful scent and stunning campaign.
Gucci Bloom -winner
Gucci really made me sit up and take notice with this one. I have been in a sulk with them since envy was scrapped, but they may be back in my good books again. Gucci Bloom is a wonderful white flower fragrance that is unapologetically feminine and floral. I love that it takes floral scents back to basics, stripping away all sugary artifice, whilst showcasing all the best bits of nature. Read my rave review here.
Cartier Baiser Fou
Baiser Fou is the flanker to lily based pillar scent Cartier Baiser Vole, and in my opinion, the better of the two. Baiser Fou is all about raspberries, Milky Bars and posh lipstick. I love this playful and lovable scent, which always makes me think of summer weddings. My review is here.
It’s not very often Mugler brings out a brand new pillar scent, although flankers are frequent. Aura is one of the most wearable Muglers. It doesn’t have the nuclear sillage of Angel or Alien, nor the divisive love/hate of the discontinued Womanity (shudder). However, with new notes of Tiger Liana (my future stripper name) and Wolfwood, this makes for an unusual and audacious scent. You can read my review here.
La Vie Est Belle L’Eclat
Whilst I feel Lancome La Vie est Belle has become ubiquitous, spawning many homages and dupes in its wake, La Vie est Belle L’Eclat offers something new.
The floral notes are there but the sugary caramel of the pillar fragrance has been toned down, leaving a rather classy floral scent, with a hint of sweetness. The bottle is stunning too- I can’t stop touching the elaborate chiselled glass. Lancôme, I salute you.
Fragrances I Can’t Live Without
It is frankly impossible to only issue one award in this category. It’s like asking me which is my favourite cat (don’t). To choose one implies I don’t love the others as much, and that’s not true. I have therefore listed the fragrances I fell headlong in love with in 2017. If you have to take away my whole collection, just leave me these and I’ll be happy.
Best New Perfume House 2017
Nick Steward founded Gallivant with years of experience in his pocket from his previous tenure at L’Artisan Parfumeur. Basing each scent on a city vibe, Nick has created a scent wardrobe that takes you all around the world. What I like about this brand is that he hasn’t gone for the obvious, but has suggested the unseen underbelly of a city. He’s gone for Brooklyn rather than Central Park and has given Tel Aviv a feel-good optimism. Gallivant is innovative, evocative and original. I look forward to seeing more from this exciting new house.
Best bargain brand
Bargain perfumes are my speciality. I believe that everyone should be able to have affordable perfume and I eschew all snobbery on my blog. In fact, the perfume I reached for most often in 2017 was my trusty £5.99 of Coty L’Aimant.
Avon has been producing some wonderful fragrances that whilst recognisably Avon, are bang on trend and can easily stand shoulder to shoulder with more expensive mainstream brands. In fact, the list of perfumers that have worked for Avon read like a Who’s Who of fragrance; Christopher Sheldrake, Oliver Cresp and Sonia Constant to name but three. Most of my Avon fragrances cost me around £7. Unbeatable.
Some superb fragrances from Bronnley who are shaking up their image to attract the younger scent buyer. Whilst I will always be a fan of the classic lemon soaps and floral bath goodies, (don’t ever stop making them!) there are now innovative roller balls and 50ml eau de toilettes in the Eclectic Elements range. My particular favourites are Wild Green and Exotic Embers. The prices are right too with 30ml eau fraiche bottles, rollerballs and candles all within the £10 range (prices are current as from day of publishing this).
Marks and Spencer
My local Marks and Spencer is next door to The Perfume Shop and I find myself in there far more often than I find myself in the Perfume Shop. Also, The Perfume Shop deletes all your loyalty points if you don’t use them fast enough, which doesn’t make me feel very loyal anymore. Marks and Spencer hosts some of my favourite brands such as Fragonard and Monotheme, but their own brand stuff is pretty good too. I’m a big fan of Autograph Blush, Florentyna White and Rosie by Rosie Huntington Whitely. With 10ml purse sprays starting from a fiver, you can cheer yourself up without breaking the bank.
My beloved Yves Rocher! Whenever I order from them, I am always sent a free gift (usually something good like perfume) three samples, some sort of BOGOF deal and usually some sort of little surprise or purse spray. I am currently awaiting an order in which I spent £30 and will be receiving four bottles of perfume, a Swarovksi necklace and three samples. This is not because I am a blogger, but because I am a customer and they are all treated this well. Fragrance quality is very high and I have never been disappointed. Check out my most recent Yves Rocher review here.
Perfume Superstars Award
The Perfume Society
For the second year in a row I hail the beloved Mothership. The Perfume Society not only hosts workshops and events that are a delight to attend, but I have an addiction to the Discovery Boxes which always, without fail, introduce me to a scent or brands I have never come across before. Alexander Pope once declared that the point of literature was to instruct delightfully and The Perfume Society certainly fulfill this edict. The Scented Letter is a brilliant read, with breathtakingly good visuals and superb guest writers. The latest Discovery Box I had even contained Green & Black’s Chocolate. chocolate. #dreamcometrue
I’m giving all of these equal placing because every one is indelibly engraved into my memory for when I’m an old lady and don’t get out much.
The Jasmine Awards
What can I say? Such an honour to be a finalist and such a day of contrasts. I began my day at BAFTA, followed by tea at the former Simpsons on The Strand with Sarah McCartney and Ruth Mastenbroek and ended it with the 3.15pm school run in Cwmbran. Unforgettable! You can read about it here.
I shall remember my night at the Fragrance Foundation awards for many years to come. I was invited as a guest of Clive Christian fragrance and the team made me feel so welcome. I got to wear a long dress, which doesn’t happen very often to me anymore, and mingle with the movers and shakers in the Fragrance World. It also marked the start of a friendship with FiFi winner Marina Barcenilla and the lovely Stephan Matthews.
The Perfume Society Improve your Sense of Smell Workshop
The Perfume Society held a workshop fairly near-ish to me in Clifton. Since this is nearer than London, it was easy for me to attend, being across the water from South Wales (we have up to two bridges now).
I learnt so much in that afternoon from Perfume Society Founder Jo Fairley, and would wholeheartedly recommend these workshops to anyone, even if you’ve been before! Read my review of the day here.
Also featured in…
Check me out! I feel wanted and special. I got to work with all these delightful people this year and feel extremely flattered to be on their radar.
Stephan’s Six- I join the ranks of hallowed predecessors and felt very flattered to be included in this legendary column.
Escentual- Perfume Expert Thomas Dunckley, (aka The Candy Perfume Boy) called me a perfume expert too! I’m not in the same league as Thomas, but I am thrilled to bits anyway. This is where I give my opinion on the most Christmassy perfume ever: Serge Lutens Arabie. The photo is Thomas’s own.
WOW Beauty– the amazing Denise of Wow beauty asked me to contribute to her fabulous site and I was delighted to join the fun. If you haven’t checked it out, do drop in. Such a lovely environment!
Collaborated with…Moodscent Four
This year saw me collaborate with my wonderful Mood Scent Four colleagues, Esperanza, Tara and Megan. It was all Megan’s idea, so blame her. Megan is a Kiwi, based in the south of France (meganinstsemaxime) and came up with the idea that four bloggers from four different countries could share their perfume recommendations for different moods and occasions. Every few months we all write about what to wear as a wedding guest, what scent to wear when uplifting is called for, and most recently, our favourite Night Out perfumes. They’re a joy to work with and I am honoured to be their colleague.
Over to you
What were your perfume highlights of 2017? What are you hoping to see more of in 2018? Do let me know. I always love to hear from you.
Happy New Year!
Happy New Year and thank you for taking the time and trouble to read my blog posts and follow what I’m up to. it would be very lonely without you all and each one of you is appreciated.