Tag Archives: Loewe

Aura by Loewe: The Tide is Turning

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We all know how celebrated the French perfume industry is, but let’s hear some good words about the lesser lauded Spanish perfume industry. As I may have mentioned, I am a big fan of  Jesus del Pozo Ambar (top of my Christmas Wish List as my small bottle is nearly empty), and of course, there’s Balenciaga, Paco Rabanne and even Dana, a Spanish born company that has taken over many drugstore classics such as Tabu, Chantilly and Le Jardin.  Loewe is a Spanish company that is famous for its luxe luggage and bags and has branched out, as have the world and his dog, into the fragrance world.

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FragranceShop.co.uk

The first time I tried a Loewe fragrance , it was from a previous Fragrance Shop Discovery Club Box and it was called Quizas Quizas Quizas Pasion.  I believe I also called it “Death by Red Berries”. Aura is a great improvement, although the leftover red berries sadly didn’t go to waste.  Aura is, refreshingly, a mainstream High Street leather.  Can we call it a chypre? I think we can. I sometimes get muddled by the definition of a chypre, but the excellent Perfume Shrine blog has, what is to my mind, the definitive article on Chypres.  

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Aura is simply made. Top notes: Red Berries, Bergamot and Pink Pepper. Middle notes: Rose, Violet Leaf, Iris and Jasmine and Base notes : Cedar, Leather and Sandalwood.  It’s an unusual journey. Initially I was on the brink of dismissal when I caught a waft of red berries again, but as I persevered, I realised that the basenotes were as good as their word and what I am left with after a an hour is a Leather, Rose, Sandalwood mélange which is really rather good.

Longevity could be better: on me it fades after two hours, but that’s not to say it won’t last longer on you.  You may recall that Delices de Cartier evaporated immediately on my skin, yet others praise its twelve hour longevity on them.   If I were Queen of The World (and it’s just a matter of time), I would order Loewe to stop using the red berries, and crank up the Leather. But that’s just me.

It’s not a chypre in the same class as, say, my beloved Jolie Madame, nor is it a leather in the same league as Cuir de Russie or Bulgari Black. However, I am so thrilled to meet a new launch that doesn’t smell like a candy shop, that I feel it would be churlish to criticise.  When you finally coax something out the woodwork, you don’t want to scare it back off again.

Aura by Loewe is available from the Fragrance Shop for £53.50 for a 40ml EDP with body lotion.  Not to be confused with Aura by Swarowski.

LOEWE Quizas Quizas Quizas Pasion: Death By Red Berries

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 I was sent this recently as part of my disappointing Discovery Box from The Fragrance Shop. Once a quarter they send out several samples and vouchers for the princely sum of 5GBP. As I may have mentioned before, I remain unimpressed, but my uncontrollable addiction to perfume samples, good or bad, prevents me from cancelling.

This month’s offering contained Loewe Quizas Quizas Quizas Pasion, and I am reviewing it because two of the samples were for men, I haven’t got my head around Elvis Jesus yet (a  stingy 1ml sample, teeny), Mont Blanc smelled pretty similar to this, and after that I was left with Alien Aqua Chic, which I think the Universe wants me to review at some point since I now have three samples of the stuff.

 Loewe is a well established Spanish House that specialises in high end bags. They have now branched out into an extensive fragrance range, including  2007’s Quizas Quizas Quizas. In 2011 they launched a flanker, called Quizas Quizas Quizas Pasion.

If you don’t mind, I’d like to stop typing the long name and I’d like to call it QQQ Pasion. When I first sprayed it, a gang of overpowering Red Berries appeared from nowhere and whacked me over the head. As I came to, a faint whiff of pencil sharpenings and sickly flowers  poked their head through the Red Berry cloud, and a half acceptable note of Pale Woods made its presence felt, though not as much as I would liked. Then everything went a bit butch for a while, then disappeared in a puff of smoke, like a baddie at a Pantomine.

Yes, it’s a fruity floral, heavy on the red berries, and when I say heavy, I’m talking elephants and boulders. This is nothing new, it’s been done to death. However, there is an almost comical melodrama in the blurb, which was too good not to share:

“An aroma, more intense than the most erotic caresses. An eternal memory, never changing, never ending.”

Ahem. I don’t think so. However, if you are lacking in erotic caresses, do splash out on a  bottle of QQQ Pasion, as it’s apparently better than the aforementioned most erotic caresses.  If not, write to Trading Standards and complain that the smell of QQQ Pasion was NOT in fact more intense than the most erotic caresses and you would like your money back.

I might even do this myself, just for kicks.