Marks and Spencer Florentyna has been there for so long that it was almost off my radar. I tried it many years ago, declared it old fashioned and never bothered again. Until today. With a new attitude, I took another look at Florentyna, and if you’ve ruled it out, as I did, then I encourage you to re-sniff with new eyes- or should that be nostrils? Because, my dear fellow sniffalots, Florentyna is actually pretty good stuff.
For years, I was convinced that this was mainly a rose scent. I’d even heard people say it smelled similar to Estee Lauder Beautiful. It sort of does-ish, a bit. Slightly. In fact, I went into my nearby House of Fraser and tried Estee Lauder Beautiful for comparison. I would say they are the same family, but not close relatives.
Florentyna opens with big, white, creamy, feminine Gardenia. Almost immediately all the other white flowers burst in then: jasmine, orange flower and lily of the valley. The base note is musk, but a clean laundry musk, not a sexy animalic thigh-sweat musk. This is so respectable it should wear pearls.
Oddly, tuberose, the Queen of the white flowers, is missing. Now this is actually an appropriate omission in the case of Florentyna, because, as much as I like tuberose, it can take over, and when it’s really strong, it can have that vegetal/celery note which I love, but not everyone does. Here, all the “naice” white flowers are included. That’s a deliberate misspelling by the way- you’re saying “nice” in a genteel voice with your pinkie finger sticking out as you hold your bone china tea cup.
The background and frame of these white flowers is a beautiful and very noticeable white soapy note. It’s good old fashioned pure white, very posh, thrice milled luxury soap, and along with the bigwhite flowers, it smells terrific.
Thinking about it, it reminded me of an eighties fragrance- remember how Dior Poison was all giant tuberose and Givenchy Amarige was all big jasmine and green soapy tobacco? Well this is massive too.
Florentyna is worth a second look and worth a lot more than its small price, but please keep that price where it is M&S!