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  • Cacharel Ella Ella by Dominique Ropion 2025

    Cacharel Ella Ella by Dominique Ropion 2025

    August 24, 2025

    Cacharel Ella Ella is cleverly named. It’s boomed in popularity as a girls’ name and the temptation to buy someone a perfume that bears…

  • Ånd Fragrance: Meet my Perfume Friends: Beån, Sånd, Måd, Frånk, and Båre

    Ånd Fragrance: Meet my Perfume Friends: Beån, Sånd, Måd, Frånk, and Båre

    July 27, 2025

    Although they sound like a bunch of friends you made at uni, Beån, Sånd, Måd, Frånk, and Båre are in fact ethical fragrances from…

  • Because I Have Violet Tendencies: My Favourite Violet Scents

    Because I Have Violet Tendencies: My Favourite Violet Scents

    July 19, 2025

  • Ruth Mastenbroek Dagian EDP 2019

    Ruth Mastenbroek Dagian EDP 2019

    July 5, 2025

  • The Perfume Society Summer Seasonal Box

    The Perfume Society Summer Seasonal Box

    June 8, 2025

  • Gallivant Bukhara by Ralph Schweiger 2020

    Gallivant Bukhara by Ralph Schweiger 2020

    May 6, 2025

  • Manos Gerakinis Rose Poetique

    Manos Gerakinis Rose Poetique

    May 3, 2025

  • Kingdom Scotland

    Kingdom Scotland

    April 2, 2025

    Imogen (Russon-Taylor) ignited the fire behind a new brand, Kingdom Scotland. Her vision: to ‘bottle Scotland’ – using perfume to share old narratives in…

  • Wales Perfumery- perfume that celebrates Wales

    Wales Perfumery- perfume that celebrates Wales

    March 15, 2025

    Tucked away on a lane off a lane between Monmouth and the Brecon Beacons, lies the magical wonderworld of Wales Perfumery, Wales’ only perfume…

  • Introducing… Shloksha

    Introducing… Shloksha

    February 15, 2025

    Imaginative, passionate and beautifully blended, I see a bright future for this perfumery.

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iscentyouaday

Perfume writer, co-author of The Perfume Companion with Sarah McCartney. Three time finalist at The UK Fragrance Foundation Jasmine Awards.

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