Avon has a bad habit of launching a fragrance, ensuring it’s of acceptably good quality (it’s never going to be mind blowing), waiting until everyone loves it, and then discontinuing it, leaving all future profits to eBayers.
Avon in Bloom by Reese Witherspoon begins as a decent White Floral that starts promisingly with Gardenia, Peaches (thankfully not the whole tree like some I could mention *cough* Liz Taylor Rubies and Diamonds *cough), and Jasmine.
The bottle is a blatant steal from Guerlain’s My Insolence, but that’s no crime. Unoriginal, but not bad. I was amazed to find that no Tuberose notes are listed, but I often find that Tuberose and Gardenia are so often together that sometimes I get them mixed up. In the same way, I often smell Violets alongside Iris, even when they’re not there.
Sadly, the basenotes let this down. It reminded me of so many other Avon perfumes and I think this is a stumbling block for me. It’s as if Avon use the same base ingredients and just add a few different high notes to differentiate. It’s similar to the same way that Heinz soup, although good, always tastes like Heinz soup, no matter what flavour you’re having.
The basenotes remind me of a perfume I reviewed earlier in my blog, Avon Today. Again, it started off well with Freesia and Tropical notes, and ended up smelling exactly the same as this. It’s a cross between Poundland Vanilla candles and pencil shavings. It’s a disappointment frankly, like a beautiful necklace that all the stones fall out of after twenty minutes of looking lovely.
The bottle is beautiful though, and if I take my glasses off and squint across the room, I can almost dream that’s a great big bottle of My Insolence. If only it was.
I bet Ms Witherspoon doesn’t really wear this…