I’ve been circling this one for a while and wondering how to review it. It sort of does and doesn’t fit into a neat category. It’s sort of a fruity floral and a spicy woody scent. It’s sort of provocative but you could wear it to work without inadvertently turning anyone on. In other words, it has cast its net very wide.
Created in 2004, the Elizabeth Arden Provocative Woman campaign was fronted by my fellow Welshwoman Catherine Zeta Jones. We also happen to be the same age, but the similarity ends there. We won’t get confused as twins anytime soon.
Provocative Woman opens with quince, raspberry, peach, ginger and lotus. The middle notes are apricot, freesia, papaya and orchid. The basenotes are hinoki wood, amber, red amber, sandalwood and cedar.
So you can see my problem. All the fruit from the fruit salad is in here, but with added spice and heat from the ginger and a warm woody finish. It’s hard to pick out the individual notes. It’s sort of a fruit Pimms accord with a touch of chai tea . There’s a lovely clean whiff of freshly washed hair in among the jelly but the flowers struggle to come to the fore.
All in all, I can’t help liking this crowd pleasing effort, even if it is a little bit of a mish mash. I didn’t used to be a fan of fruity florals but I smelled so many different ones that I was won over, and this one has won me over too.
I think the youth market is missing a trick with this fruity number and may well rule it out as being a “Mum” perfume. In fact, the fruitiness is fun and light and even playful. The woods don’t get too dark or deep and the faint, faint flowers offer a little flourish of girliness. I wouldn’t call this provocative, but it’s certainly womanly. It’s also a massive bargain. My bottle is a 30ml EDP and lasting power is not bad at around four hours.