Avon Alpha is a new release from Avon and even in a blind test, I would be able to tell it was an Avon. It has a lot of Avon materials in common, but this is not a bad thing. In fact many brands have a particular in-house accord and its usually down to the particular range of ingredients they use to colour in the fragrances, to use a metaphor.
Avon Alpha is, first and foremost and beyond any question, fruity floral. The opening is raspberry, lychee and blood orange. There are floral notes in the middle, and I would hazard a guess at jasmine leading the gang. In the base there is an interesting ingredient that is getting very popular lately. Cashmeran is a synthetic note and has a “wet cement” accord. It doesn’t smell as weird as it sounds, more like bland wet stone. It’s actually pretty good as a base note in a flirty floral scent like this and just blends into the background and helps the loud notes to do their thing.
Over on Fragrantica (a brilliant site if you’ve yet to venture over) many readers claim that Avon Alpha smells similar to Nina Ricci Nina, Givenchy Absolutely Irresistible and Givenchy Hot Couture. Not a bad comparison, especially at such a low price.
This isn’t may favourite Avon, since I have a thing about Avon Perceive (peony) and Avon Rare Platinum (tuberose) but this certainly holds its own against other high street bestsellers and makes a great gift.
I bought my bottle on special offer from the Avon brochure last month. It was £4.50 for 30ml. You can find it here.