It sounds strange that the world’s best selling fragrance brand isn’t even in the shops*, but even so, Avon shifts hundreds of millions of units of perfume a year.
My first ever perfume was Avon Pretty Peach when I was six years old in 1976. I have had Avon perfume ever since and can pretty much match an Avon scent to every chapter of my nearly six decades.
So many brands have come and gone between 1976 and 2025. Avon was always part of Christmas, birthdays, and adventures in between, and it still is. Here’s my Top Ten for this year. Some are not necessarily 2025 launches, but all are in the current brochure. Two things you should know: Avon is cruelty free and now has Leaping Bunny accreditation. Secondly, Avon fragrances get discontinued a lot. If you like it, stock up. If everyone likes it, they might keep it on! Dive in, nose first!
Attraction Instinct
In a red glass bottle with a golden lid, looking like a beautiful skyscraper, Avon Attraction Instinct was a big hit among me and my friends. With florals, musks, and the classiest nuance of oud tucked away in the base, this glamour puss is an affordable hit. Check out my review here. Avon Attraction Instinct is available from Avon UK and is currently £18 for 50ml of EDP with a matching body lotion.
Perfect Nonsense Ginger Blaze
Here’s what I wrote in my review of Ginger Blaze, and I stand by every word:
I can see that lemon, ginger and hay might sound like a Lemsip in a farmyard, but nothing could be further from that. Ginger Blaze reminds me of a beautiful, now discontinued fragrance by Yves Rocher. It was called Petit Grain, Lavender and Orange Flower and it smelled of exactly those things. It was so beautiful that I am still hoarding the last few inches in a dark, dark drawer.
Ginger Blaze reminds me of that, with a sparkle of spicy ginger, like warming confetti, completing the festive picture that this enjoyable and versatile fragrance paints. Although it’s not listed anywhere, there is a very sniffable skin musk left behind when the party notes have gone to bed. Ginger Blaze, you are beautiful. Perfumer Christian Alori, I have a crush on you for making this.
Avon Perfect Nonsense Ginger Blaze is available from Avon UK and is just £14.50 for 50ml of EDP with a matching shower gel.
Perfect Nonsense Peppery Peaches
Once again, I have already reviewed this, so here’s my little summary:
“You already know what peaches smell like, but in case you’re unsure of which pepper is being used here, it’s pink pepper, which is a berry, not a spice, although it can be dried and ground.
Something about Peppery Peaches smells fluffy and powdery, often the calling card of iris or musks, but that’s not it. According to Fragrantica, there is a note of velvet in here. Velvet is obviously a fantasy note, like amber and cashmere, which have no smell in real life, but if you enjoy a flight of whimsy and are partial to fabric conditioner with “silk” in it, then go with the flow. I am”.
Avon Perfect Nonsense Peppery Peaches is available from Avon UK and the price is £13 for 50ml of EDP.
Far Away Sparkle
This one is such a limited edition that today might even be the last day you can get it. However, Avon has form for listening to customers, so this may come back if there is clamour. Avon Far Away Sparkle surprised me. I looked at the notes and dismissed it as too gourmand for my taste, but I thought I’d order a sample anyway, I’m so glad I did. Pear, peach, cherry and caramelised praline? It was a hard no from me, until I smelled it on my skin. This is a beautiful golden vanilla white floral that is bang on trend at the moment. You could pay three times this for a smellalike on the High Street. Yes, pear and vanilla has been doing the rounds for a while now, but this has a come-closer temptation that doesn’t make you think of melted chocolate and sticky hands. If you want to smell more-ish, this is how. You can buy Avon Far Away Sparkle from Avon UK. The current price is just £13 for 50ml of EDP – but be quick!
Imari Free
You’ve had more-ish, now, in the words of the Avon branding team, it’s time to “free your untamed sensuality“, and who doesn’t need a bit of that in January?
Aquatic fans, line up, this one’s for you. Avon Imari Free has accords of seaweed, water lily and “Pear Fresh accord”. There’s pine trees and bergamot oil for zingy green freshness, and a grounding base of cashmeran, patchouli and amber. If this was a human, it wouldn’t mind getting its hair wet on the beach, but could still stride into a beach bar looking chic as heck. This will always remind you of summer holidays, without smelling of coconut, if you are a coconut dodger. I am not. Imari Free is available from Avon UK. The current price is £13 for 50ml of EDT. There’s matching deodorant and lotion too.
Today, Tomorrow, Always Radiance
Avon fans often abbreviate Today, Tomorrow, Always as TTA, and that includes me. TTA Radiance is an opulent rose garden of a show stopper. TTA Radiance blooms its beautiful petals at you open at first spray. With rose absolute, “vert de bergamot” (not sure what this is, but it’s fresh and green), and bouquets of orange blossom, this is a truly luxurious rose centric fragrance that smells high brand and high priced, but is neither. Avon writes in the brochure that “The delicate bouquet of roses at the heart of this perfume uses 1.2 million dawn-picked petals for every 1kg of fragrance produced.”
It certainly smells true, although part of me is sad the petals didn’t stay on the flowers where they belong. This stunning rose is at an equally stunning price of just £19 for 50ml of EDP. I would expect to pay a lot more for a fragrance of this calibre, but let’s keep that between you, me and the internet. It is available on the Avon UK website.
Today, Tomorrow, Always Everlasting
White florals bloom in abundance with TTA Everlasting. Tuberose, neroli, and tender almond blossom make for a feminine, milky accord on warm skin. Gentle as fluffy laundry, sweet as blossom petals and creamy like Pond’s cold cream, Avon Today, Tomorrow Everlasting has a white musk bed of feathers at its heart. The sweetness comes from the almond and pear, but doesn’t overpower: Think Fairy fabric softener, which also has almond milk notes. When you wear this, people will catch clean laundry wafts on you and think you spent a fortune on it. Luckily, this is just £19 for 50ml of EDP. Find it on Avon UK.
Perfect Nonsense Choco Tuberose
Chocolate in perfume isn’t new, nor is tuberose, nor is the combination of the two, however, somehow, I fell in love with Perfect Nonsense Choco Tuberose. Perhaps it was the Cosmo Fruit. Yes, you heard me. IFF (Institute of Flavour and Fragrance) provided a newly created accord called Cosmo Fruit (TM). This is from my review:
“Cosmo Fruit ™ does what it says it will and adds a caramelly fruity note to the dark chocolate, elevating the tuberose to a prettier and less haughty bouquet, not afraid of getting chocolate fingerprints on her white silk petals.
Not being a gourmand fan, I wasn’t sure this would be for me, but I can firmly state that, yes, this is for me. It’s mine, and I’m keeping it.”
You can buy Avon Perfect Nonsense Choco Tuberose from Avon UK. The price is £14.50 for 50ml of EDP and a matching shower gel.
Lov U Together
Created by perfumer Yves Cassar in 2025, Lov U Together is one of the Lov U collection. This is one for fruity floral fans. Opening with raspberry, pear and lemon, it smells like a zesty sorbet, which is no bad thing in my book. Like TTA Everlasting, it has almond milk and blossom, but in this context, it gives off beachy holiday vibes with a nuance of sun cream. Avon Lov U Together is sweet, wholesome and fun. It’s a great one for teens and tweens, not just for its Sweet Shop innocence, but for its pocket money friendly price of just £10.50 for 50ml of EDP.
Perfect Nonsense Bamboozie Cocktail
This Top Ten is in random order. Just because Bamboozie Cocktail is tenth, doesn’t mean it isn’t one of my favourites this year, and in the warm weather, it was my mainstay, earning compliments a-plenty. This is a fresh, green botanical fragrance, with all the perfect notes for a squeaky clean aura. It features jasmine absolute, bamboo, bergamot, lemon and several (unique to IFF) accords such as Muscenone Delta and Gin-Smell-The-Taste-accord. I’m not sure I could pick them out, but the gin one is self explanatory. If you like Elizabeth Arden Green Tea (and it was created by Francis Kurkdjian who also made cult classic Baccarat Rouge 560), then this is on the same spectrum.
Avon Perfect Nonsense Bamboozie Cocktail is more floral and less astringent than Green Tea, and in any case, features white tea rather than green, leaving a hint of wispy white musk in its trail. On a hot day, this is unbeatable for that cut-through-the humidity scent you crave, leaving nuances of flowers in your wake. Bamboozie Cocktail is available from Avon UK and is usually £13.50 for 50ml of EDP. The whole Perfect Nonsense collection is a limited edition, so vote with your purse if you don’t want them to disappear.
Disclosure
Five of these were gifted, and five were purchased by me as samples. Neither status affects my opinion or my decision to review them. All items are currently available, although we might have just missed Far Away Sparkle. Avon changes prices regularly, so prices quoted may go up or down. There is currently a sale on, so many perfumes listed maybe cheaper for a limited time. I am not an Avon rep, and earn no commission from my Avon posts, I’m just a superfan. You can buy Avon online from the website, or you might have a local rep. If you don’t, you can still shop with them online anyway, or not. In any case, postage is quick and free if you spend over £25.
*Some Avon products are available in selected branches of Superdrug.
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