You know the trouble with flankers? You love the original and it’s so flankered to death that you can barely remember the first and best and then you lose track of which ones you need to buy and which you missed completely. Then there’s the other side of the coin: the flankers that are so good that you end up saying “Can’t even remember the original. Love this more.”
Avon Imari Elixir falls firmly into the second category. Now don’t get me wrong, I like Avon Imari, but it left me feeling a little wistful about its lack of longevity. As a light office friendly floral, it’s spot on, but it didn’t last as long as I hoped.
Avon Imari Elixir says “Stand back and get used to me, because I’m here all day.” And it is.
Imari Elixir opens with unmistakable blackberry notes. These are berry notes that add the juiciness without all the sugar. They have none of the bitterness of blackcurrant, and none of the sickliness of the frequent plethora of sugary sweet pink pepper. Good choice, Avon. The blackberry joins in with jasmine and deep red roses. The vanilla is very much more than a walk on part- it’s warm and buttery but again, not too sickly. Then in the base, along comes the patchouli, which gives this real staying power and “oomph”, for want of a better word. Coupled with amber, this rounds off this dark fruity rose with a flourish of warmth and earthiness. Some Fragrantica members have said that this reminds them of Lancôme Hypnose, so if you like that, stock up on this. Imari Elixir is a fabulous “going out” perfume.
Despite being an eau de toilette, this really has staying power. I call this great value at just £6.
This is available from Avon UK or from your Avon rep. My Avon Lady is called Jill and we are on Christmas card swapping terms now, as you can imagine. Avon Imari Elixir was just £6. I paid for it myself and this is not a sponsored post.