I was given a bottle of this at the recent Fragrance Foundation Awards, and I’m glad I was because the packaging and general image wouldn’t have otherwise tempted me. However, a good sniff of Babe Power converted this curmudgeon into a surprise fan.
Babe Power is the first fragrance from fashion label missguided. It’s a hot on trend label for hot on trend people and this fragrance is no exception. It steps out of class and sticks two fingers up at boring old glass perfume bottles and comes in a tin can that looks and feels exactly like a can of energy drink.
I did the sniff test on my family and gleaned the following verdicts: “bubble gum” “Haribo” and the rather unimaginative response: “perfume.”
The very first thing I got from Babe Power was sour cherries. Don’t be put off by the “sour” bit. This is a sharp cherry scent, unlike a sweet sickly “normal” cherry scent. The vanilla is almost indistinguishable from the cherry note as they are so co-dependent and entwined. In fact, just for fun, there’s also apple, pineapple, grapefruit and candy floss in here. The ingredients remind me of a very colourful beach hut style kiosk. There’s flowers too: very girly ones- jasmine, peony and orange flower. The jasmine and peony just peek through, but frankly the big bright fruity notes are partying too loud to answer the door.
This may sound like a mish mash, but actually it really, really works. I love the fact that it doesn’t take itself too seriously whilst getting the balance right. The sour cherries had me at hello, and the slightly play doh vanilla makes me love it even more.
I would like to predict that this will be a big success, but before I could even review this, it has become a huge bestseller in The Fragrance Shop. I wouldn’t sound very mystic and prophetic when this is already flying off the shelves so fast that passers-by have to duck.
Bravo missguided. Encore!
Missguided Babe Power is available from The Fragrance Shop for 27.50 for 80ml EDP. Opinions are my own.