Sometimes when a classic gets a flanker, I feel apprehensive. Let’s face it, sometimes flankers are bad news. There are of course, marvellous exceptions such as Chanel No 5 Eau Premier and Chanel Cristalle Eau Vert, but on the other hand you have the 27 odd flankers to Givenchy Irresistible which frankly, puts me right off the original. Let’s not even speak of the new incarnation of Miss Dior- once a mossy chypre, now a strawberry floral.
I can assure you dear reader, that you may have no such fears from Joy Forever. As so many scents modernise their classic nuances for the modern and youthful palate (often excluding we over 40s!), Joy Forever manages to be contemporary without selling out. Phew!
So what’s it like? It opens with a flourish of citrussy bergamot and fresh, dewy petals. For about ten minutes the marigold comes out in all its yellow flower, peppery glory and there is a definite resemblance to Chloe Narcisse. Panic not though if you’re not a fan, because when that phase segues into the middle note, you have a full blown, soapy, heady bunch of white flowers. Jasmine is particularly dominant, as is orange flower, and there is an almost, but not quite aldehydic soapiness with an outline of freshening citrus around the edges.
It all blends down seamlessly into a prickly, white musky finish full of sandalwood and patchouli.
Joy Forever is almost asking to be a bridal perfume with a name like that, but would be suitable for anyone all year round. It is beautiful quality at a reasonable price. I am seriously tempted to buy a bottle, even though I feel that slight sense of shame when I look at my groaning dressing table. Joy Forever is impossibly feminine and as lovely as sticking your face in a big bouquet of fresh florists flowers.