Cheryl Fernandez-Versini re-debuts tonight on the UK’s X Factor. She also debuts her first ever perfume StormFlower this week. Coincidence? No just common sense PR.
Cheryl Tweedy Cole Fernandez-Versini has the dubious honour of being Mr IScent’s favourite member of Girls Aloud. He has all their albums and Cheryl’s too. Naturally, Cheryl is not a patch on me in any way, and he loves me the most, we decided.
I tried StormFlower today and I must say that yes, I quite liked it. I was hoping it wouldn’t be the bearer of too much vanilla as so many celeb scents have been lately, and I was fearing it would be too sweet for my taste, knowing that Cheryl is partial to a bit of Viktor and Rolf Flowerbomb.
In fact, the top notes are mandarin and nectarine. Nectarine is thankfully not as talcum powdery or as sickly as peach can sometimes be, and seems to be juicier and lighter. Mandarin is always welcome with its citrussy refreshing tang. Middle notes are Freesia, which is noticeable and is coupled well with the juicy top notes. Added to the mix is a touch of peach blossom which again shows restraint from an all too easy peach fest.
The disappointment here is in the base note which dries down into a nothing-special cheap smelling synthetic muddle. It’s supposed to be sandalwood, vanilla and musk (nothing new there), but falls rather badly at the final hurdle. The base note cheapens the promising start and pretty, feminine middle phase.
It can come as no surprise that I’m about to start using X Factor metaphors, so here goes. Would I put StormFlower through to the next round? Well for starters it depends on the calibre of the other candidates. Some years in X Factor, there are mediocre finalists that wouldn’t have got to the finals had they been on the show the year before. I feel that this is the case with StormFlower. In light of nothing else particularly robust in the celeb field this year, this is a strong contender, but had this been the year that say, Sarah Jessica Parker Lovely was launched, then it wouldn’t have even got to Boot Camp.
But don’t listen to me: this pleasantly uplifting tropical and fruity scent will sell and sell and then probably sell some more. Madame Ferndandez-Versini (how exotic that sounds!) can sleep tight, knowing all her direct debits will go out this month with a bit of change in the bank for a treat.
I won’t be buying this, but I’m pretty sure thousands of others will, and fair play to them.