In my much loved, dog eared copy of Perfumes TheA-Z Guide, Tania Sanchez raves about Gucci Rush. It gets five stars and a lot of love from her. It was created under Tom Ford’s reign at Gucci and shows no sign of being discontinued. Me being me, I can’t help asking the question: if they can keep this from the Tom Ford era why couldn’t they keep Gucci Envy? But that’s just me and hundreds of others thinking that. Pay us no heed. I was pretty under whelmed by Gucci Rush. Within ten minutes it settles into its basenote phase and stays put.
In fact it’s irritating me and I might wash it off. It’s not irritating my skin of course, just my nose. What is it that’s getting on my nerves about this? Well it’s probably the dominant Peach. Peach drives me away from scent like a little IScent repellent and it even came between me and my beloved Arpege in the end. What I have on my arm and wrist right now smells like powdery Milk and Peaches, and by Peaches I mean the perfume note rather then the real aromatic scent of a fresh peach, which I probably wouldn’t mind so much.
There is noticeable Patchouli too, but it seems to me like a watery Patchouli that I don’t get on with, rather than a robust woody Patchouli that I often seek out and enjoy. I was on the brink of finding a compliment for Rush: namely that it is unique and in all the 380 reviews I have written I have never smelled anything like it. However, I see on Fragrantica that there are at least five perfumes that Fragrantica readers are reminded of when smelling Gucci Rush, so it even loses points for originality.
In the spirit of Eurovision I award Gucci Rush trois points. Out of ten. I just don’t like the song it sings.