Lidl Suddenly Diamonds comes after the success of Lidl Suddenly Madame Glamour: a decent duplicate of Coco Mademoiselle EDT. Lidl are keeping it simple: they are not trying to reinvent the wheel with their perfumes and they are clearly unabashed by the fact that their perfumes smell like duplicates of best sellers.
It does make me wonder why they chose Boss Orange as their next Muse for Suddenly Diamonds, but at the same time I am grateful it wasn’t Jimmy Choo Flash or Thierry Mugler Angel (which would be a runaway success by the way Lidl, if you’re listening).
I was kindly supplied with my bottle by the Lidl Press Office, after I wrote explaining that I couldn’t get hold of a bottle at a couple of my local branches. A big thank you to them, and a repeat of my disclaimer that just because I didn’t pay for this, doesn’t mean I have to gush about it out of politeness. If I don’t like it, I will say so with honesty.
So what’s it like? Well it’s a bit like velvety Orange Blossom and Red Apples when it first goes on, followed by a general chorus of White Flowers. So far so good. If I had been charge of this, I would have left out the Vanilla that makes the base smell a little generic and I would have added some bitter Orange. However, they quite wisely did not put me in charge, and have ended up producing a very good duplicate of Hugo Boss Orange.
To give this a fair trial, I wore Lidl Suddenly Diamonds on one wrist and Boss Orange on the other and compared the two. Hold the front page- Lidl outlasted Boss Orange by around two hours. Yes indeed, the £3.99 new kid on the block outlasted its rival by 100%. Boss Orange only lasted two hours on my skin, but Lidl was there for twice as long.
So whilst I don’t like the Vanilla base, I do get that it’s a Must Have for the mainstream market right now. However, with Orange Blossom shining brightly at the heart, surrounded by a mass of White Flowers, you cannot go wrong at £3.99 a bottle. In fact, the bottle isn’t bad either: a nice chunky glass effort.
Over at Bonkers About Perfume, the lovely Vanessa also reviews Lidl Suddenly Diamonds and clearly shares my love of all things Lidl.
As for availability, if you see it buy it, there are no plans to restock. But Lidl- please keep making perfumes!