You know that smell from when you were a child? You might not recall it straightaway. In fact, even photographs might not bring it back. But the quickest way to bring back a memory isn’t music, it isn’t pictures: it’s our trusty noses, freckles and all (in my case).
What I Did On My Holidays is a fragrance created by Sarah McCartney, founder of 4160 Tuesdays. I have reviewed two of her scents elsewhere in this blog: The Dark Heart of Old Havana and Time to Draw The Raffle Numbers.
What I love about the 4160 Tuesday scents that I have tried so far is that they are magical capsules of memory. The memories and vivid mental images they evoke make these perfumes of experience rather than simply being a case of wearing a different fragrance for a day, as you would an outfit. They have a delightful British retro feel to them, as if we are looking back at bright Polaroids taken in the Seventies, unfashionable clothing and all.
The notes in What I Did On My Holidays are Vanilla, Peppermint, suntan lotion and seanotes. Once you smell it, you will think “Ah, of course!” That is if, like me, you were raised on a diet of UK caravan holidays in or near UK seaside resorts.
What I Did On My Holidays is the smell of the stripes in the stick of rock, the smell of popcorn and candy floss (but NOT in a Britney Spears perfumey way): its the faint coconutty smell of Ambre Solaire (if you were posh) or Avon sun lotion if you were me.
It’s the smell of going to bed with salty skin in sandy sheets, with a sticky mouth and chips in your belly. It’s a happy smell. Oh boy, is it happy! It’s a very rainwashed, grey day here in Wales and none of us can remember what summer feels like. We’ve lost hope that it will ever come again.
But now I can dare to hope, and maybe even book up a caravan and do it all again.