There’s an air of mystery in this week’s Avon brochure. There is a full page advert for a forthcoming perfume with a little silhouette and a call to “ask your representative for a sample today!”. Well my Avon lady, the lovely Jill, didn’t need to be asked and I had my sample with today’s order.
Top notes are: Lemon, Plum and Violet.
Middle notes: Jasmine, Orchid and Magnolia
Base notes: Amber, Peach, Wood, and Musk. (Thank you Fragrantica)
Avon Femme opens with bold Magnolia and Plum and wouldn’t smell out of place alongside many other shimmering treats on any beauty counter today. It reminded me of both Next Just Pink and Ralph Lauren Romance (another smellalike! It’s hard to stop seeing them once you start looking). One reviewer on Fragrantica compared it to Versace Bright Crystal and I will take their word for it since I am not familiar with many Versaces (yet).
However, and herein lies the rub, as is the case so often with Avon, the basenotes go all Avon-ade on me. You know how Guerlain perfumes have the Guerlainade accord? Well the Avonade is always there too, except unlike Guerlain, it’s not very good. So many Avon perfumes have been ordered by me. So many times my hopes have been raised and dashed. So many of them have ended with the Avonade base which smells like a cross between sweet plastic and cardboard. Sadly, Femme is no exception. One reason for this may be because Avon is are churning out new fragrances at a rate of knots, hence the sarcastic title of this article. In the last two months Avon has launched Instinct, Ultra Sexy, Our Story, Avon True Life, and now Femme.
Another reason could be that their low prices means that they compromise on good ingredients. This shouldn’t be the case when Coty can churn out the excellent Coty L’Aimant for just over a fiver. Perfume can be done cheaply and well. Sadly Avon seems to be just doing it cheaply.
Avon never used to be like this. They had a great stable of reliable perfumes that were ordered again and again by loyal fans. Foxfire, Topaze, Odyssey and Charisma were just some of my favourites. We could even talk about the delightful bottles which are now collectibles on eBay. (I had a beautiful glass and gold giraffe with Occur in it!)
Wouldn’t it be better if Avon brought back some of their heritage perfumes and made their stable of scents better quality, and with fewer of them? I feel that we customers are being labelled as having very short attention spans, when most people find something they love and become loyal, if not monogamous, for life.
The only Avon scents I can think of that do not have the Avon accord/Avonade are Soft Musk (which I can’t wear because my mother and my sister wear it) and Rare Diamonds. The celebrity scents also seem to sidestep the Avonade too, so they’re a safe bet, especially the LaCroix range. Quality not quantity Avon!
I guess I’m saying make me President of Avon Fragrance. Not much to ask. You will find me in the Avon archives for most of the week. Lots of freebies to take home and test. I can start Monday.