Chloe by Chloe is a delightful floral that makes a pretty contrast to some of the delicious throaty voiced aldehydes I have been basking in lately.
The little bow around the neck of bottle took about three months worth of marketing meetings, according to Perfumes the Guide. Naturally, much thought and consideration was put in before its 2009 launch into a demanding and changing market. So where does it fit in? It has fruit notes via the melons (shudder), but oddly enough, despite being a melon dodger (it’s a great job, melon dodger, keeps me fit), the melon in this doesn’t bother me. In fact, it makes the Roses smell like a watercolour Rose, if that makes sense. Sometimes Rose can be too honeyed for me, or too medicinal if used with a heavy hand, but in Chloe, the melon actually makes it all misty eyed and rather pretty. Add to this the beauty queen of floral prettiness, Miss Freesia and you have an impossibly feminine fragrance.
I could not therefore, call this a fruity floral. It’s almost a straightforward floral but has a bit more to it than that. Either way, it was a very welcome addition to the High Street and nicely sidesteps the current tiresome trend for Fruity Vanilla Flowery explosions that I smell so often.
I don’t get the alleged notes of Iris, Sandalwood, or Mandarin in Chloe, however, but what I do get is a very pretty pale pink Rose that has been beautifully showcased and kept simple. I feel I couldn’t wear this without being impeccably well groomed. (So not today then).
Chloe by Chloe EDT retails at around 35GBP for 30ml, but if your purse is looking paltry in this windblown January, you might also like Yves Rocher Comme Une Evidence EDP which is also, watercolour-y Roses and a little cheaper at 6.90 for a purse spray or 23.50 for an EDP and shower foam.