Ava Luxe Mousse de Chine: A Scent of Two Halves


 Ava Luxe is a one woman US based perfume brand and is the brainchild of Serena Ava Franco.  I have previously reviewed her scent Madeline (have a search) which reminded me of milk and whisky by a log fire.  She is good at what she does and generous to her customers, always including several samples.

 Mousse de Chine divided myself and my friend Lisa Wordbird, owner of the sample I used. 

 Going off on a tangent briefly, I have an ashtray outside in my garden for smoky guests and I try Imageand ensure it doesn’t get too full between visits.  When I empty it, the black water from the bottom of the ashtray is particularly vile, as you can imagine. Unfortunately, Mousse de Chine smells like a weaker version of black cigarette water and I could not wait to get rid of it. Stale cigarettes can work in perfume, but this was too much, even for me.

 However, as the title suggests, there are two sides to this coin.  On Lisa, in her own words, this smells like “salty wood and maybe some oakmoss”. She was amazed I got cigarettes from it, which is proof, if proof were needed, that scent can vary almost beyond recognition depending on skin type.  According to Fragrantica, just to give you the whole picture, the notes are : Lime, Bergamot, Fern, Lavender, Oakmoss, Moss, Amber, Resin, Labdanum and Musk.

 In other words, it’s not for me, it smells great on Lisa, and if you like the sound of the notes you may not get what you expect.

 Ava Luxe, although US based, can ship abroad because Serena cannily sends oils rather than liquid. The quality of ingredients is very good- nothing synthetic smelling or cheap here. Lisa adores the brand and she knows her stuff, so that’s good enough for me!

6 thoughts on “Ava Luxe Mousse de Chine: A Scent of Two Halves”

  1. Aw, shucks, thank you, Sam! I don’t know so much, but I do have very definite opinions about what I do and don’t like.
    I should say that Serena’s fragrances aren’t necessary made from all-natural ingredients; she does use synthetics as well. (I mention that because I know some people are on the lookout for natural-only perfumes. I say to them: try Sonoma Scent Studio or Roxana Illuminated Perfumes.)

    One of the things I love about Ava Luxe is that Serena sells little 5ml bottles of either oil or extrait, so you can try a few different scents without breaking the bank. I have a few favourites of hers: Mousse de Chine, No 23 (geranium! and strangely it seems to keep mosquitos off), Tao and Bois Exotique… Though she sent me some Cashmere Musk in with this package and mmmm that’s very good too.

    1. Dearest Lisa,

      Thank you for that clarification, and yes you do know a hell of a lot about perfume! You are my guru!

      I really like indie perfumers for so many reasons. Maybe it’s the passion or the refusal to conform or the pure art of it. I also like clever perfumers who use oils so they can bypass silly postal regs!

      love always


  2. I was really pleased to see that Caldey Island (yup, the monks) are now doing their world-famous Lavender in an oil so it can be shipped worldwide. Yaay!
    By the way, would you like to come on away of sniff age???

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