After many disappointments from the Avon fragrance range, I had finally given up and had taken to only looking at the Men’s fragrances, which, in my opinion, are great value, are much better quality and smell equally good on women.
For far too long Avon has been discontinuing the good stuff and bringing out range after range of new fruity florals (hello Be Serene, Be Romanitc, Be Joyful, to name but a few). After trying time and again to find one I liked, I finally gave up and resolved never to order a Women’s fragrance from Avon again. Except maybe Soft Musk, another golden oldie. Recently, my lovely Avon lady, Jill, dropped my Avon brochure and a perfume sample off at my house. What bliss. A brochure and a sample. The sample was a little 1ml splash of Avon Premiere Luxe, and blow me down if it isn’t rather good.
If I closed my eyes and sniffed this blind, I would mistake it for a big name new launch. It is not dissimilar to Armani Si, nor Aura by Loewe. I will try my best to describe it to you. It opens with Vanilla and faint blackcurrant. I must emphasise the faint, since if it was any stronger I wouldn’t be praising it. It then settles down into a bouquet of White Flowers and becomes a rather good Chypre, with a little spice and warmth in the Patchouli base. Is that Leather I can smell? Could it be? Dare I hope? It reminded me strongly of one of new launches I have sampled recently, but I am finding it hard to pinpoint exactly which one. I think that the aforementioned Aura by Loewe is the nearest match, although the sweet-ish Vanilla did remind me of Armani Si.
So what have we got? A sophisticated floral chypre with a warm finish that smells as if it costs around £50 a bottle, rather than the amazing £12 a bottle that it’s going for in this week’s brochure. Gorgeous bottle too, with a touch of the Estee Lauder about it if I’m not mistaken. It’s a little sweet for me to fall in love with it, but it’s a hell of a bargain and it marks a point where finally, Avon can stand shoulder to shoulder with the poshest of perfume counters. Nice one Avon, a job well done. I hope we can see more like this in future.