Jennifer Lopez was one of the first celebrities to launch her own signature fragrance line. She follows early pioneers of Celeb scents Cher, Elizabeth Taylor and Antonio Banderas. JLo Glow was launched back in 2002, and has broken records with its hugely successful sales figures. It is worth looking at an early celeb scent to see how and why things changed so much from Elizabeth Taylor White Diamonds and JLo Glow (both very good) to the fruity floribundances we have today. (PS I just made up the word floribundances. You may use it. You’re welcome).
Today in 2013, High Street perfume shops would look very meagre without the vast range of celeb scents padding out the shelves. It has become a phenomenon. I often tell people (and my Mum) it is worth remembering that all celeb scents are made by professional, experienced Noses, but are often at the cheaper end of the market. Keep looking past the tacky packaging (I’m looking at you Justin Bieber) and you stumble across a gem such as Jessica Simpson Fancy Nights or Hilary Duff With Love: both celeb scents that I consider excellent. The name means nothing to me, I just want to know if it smells good. And if it does, I’ll wear it. I don’t care whose name is on the bottle. My snobbery went out the window a while back when I spent 3.99 on 15ml of Duff’s With Love and I had an epiphany smelling the rich Tropical Guaic Wood . Not what I expected at all.
I often think the celeb scent market is like a jumble sale. It may look unpromising, but if you keep trying, you may find treasure.
Right at the start, before the boom began, there was JLo with Glow. Still around now, and still a steady seller, I tried it recently and was very pleasantly surprised. It’s soapy and clean smelling, like freshly shampooed hair. It reminded me a little of Cacharel Noa, only without the bloom’n’fade coffee bean opening.
The soapiness is not aldehydic, like say, First by Van Cleef and Arpels which stands a league above, but it is more Herbal Essences. If you, like me, buy your shampoo based on whether you like the smell, then you may like this clean hair scent with light flower petals, light grapefruit, and gentle White Musk.
After the soap faded into an innocent gentility, there was some definite Tuberose action going on, which lasted until the very end. Longevity was excellent in fact. I tried two sprays of Glow at 9.15am and at 6pm it was still close to skin. Not bad at all for a good value scent. I had a slight issue with the fact that the very last hours of the basenotes were a bit synthetic, but the good points outweigh the bad by a long chalk.
Adding to the bonhomie I am feeling towards this gem is the rumour that JLo is very involved in her scents, and they are much more than a sign off to her. I am already a fan of JLo Deseo, and now I am a fan of Glow too.