LUSH Euphoria: Terrible Thing, Bitterness


The latest Gorilla range from LUSH is full of typical LUSH originality. With marvellous 70s style line drawings on the labels and simple clear glass bottles, the packaging is no fuss and retro. The usual off-on-a-tangent range of names is all in order: Sikkim Girls, Furze, Voice of Reason and Euphoria to name but four.

 I was confident that I was going to love Euphoria. Could it really be Woodstock in a bottle? A Summer of Love happening right under my nose? It contains Clary Sage, a wonderfully evocative hippy scent from my early 20s.  What could possibly go wrong?

 Firstly, the opening note is so high pitched and bitter that my nose could not forgive it.  I like a bit of bitter, especially in a green scent, but there are extremes that should not be overstepped. The bitterness made my eyes scrunch up, like when you eat a tart orange first thing in the morning. The bitterness made me think of poison, and I don’t mean the one that Dior makes. More like Hemlock or Bitter Aloes.

 Usually I love Lime and Grapefruit in a scent, but this is nasty, like drinking Fairy liquid (I only did that once by accident and can still remember the soapy bitter taste). Euphoria was created by Mark Constantine, who makes up the father and son team of Mark and Simon Constantine, who are the LUSH “Noses”, and based in Poole, where it all began. In fact, Mark is the co-founder of LUSH, so even if I don’t like Euphoria, I feel I ought to thank him for all my other favourites: Sea Vegetable Soap, Fairy Jasmine bath bombs, the Smell of Weather Turning fragrance, and the wonderful Dream Cream.

 But Euphoria? No. All that bitterness had the opposite effect on me. Euphoric I was not. If something smelled like this, I wouldn’t want  to eat it for fear of dying a long Gothic death by poison.

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