I had high hopes for Covet Pure Bloom, since I rate SJP Lovely very highly indeed. It may be a celeb scent but it’s easily good enough to stand shoulder to shoulder with some recent greats, and it taught me not to rule out celeb-u-scents, some of which are excellent.
SJP Covet was the follow up to Lovely and the memorable TV and cinema advert involved a zealous SJP breaking into a shop to steal a bottle “Covet, I HAD to have it.” Sadly I did not feel the same. Most of my recent “I HAD to have it” moments have been directed towards Tauers and a replacement bottle of Lanvin Arpege. Now that I HAD to have.
Covet Pure Bloom was intended as a floral version of Covet, but there are no similarities between Pure Bloom and the rather strange chocolate/lavender combo that is Covet.
Covet Pure Bloom starts with a rather shrill opening of Jasmine and Tuberose, with a hint of Coconut making it slightly comparable to JLo Deseo (which I much prefer to this one). Once the bright, shrill flowers have died down, you are left with a Glade effect. That is, the air freshener likenesses now emerge full throttle. The basenote was so awful and high pitched and sour that I couldn’t help but wonder (forgive me, Sex And The City fans) whether this was in fact, one of Avon’s latest factory farmed rent-a-scents.
Considering the fact that SJP made the incredibly lovely Lovely, on a par with Lanvin Rumeur, and wonderfully affordable to boot, I was very surprised at the cheapness of Covet Pure Bloom, and I don’t mean the price. This smells like it was done on the cheap, in a hurry, from an Avon blueprint.
However, I am so besotted by Lovely that I can forgive Sarah Jessica Parker anything.