Serge Lutens Louve: The She Wolf Who Ate My Chocolates


 Serge Lutens has a solid fan base. The company is known for high quality niche fragrance, veering away from the norm, and using the best Noses in the world. There are several Serge Lutens scents that I love: Sarrasins, A la Nuit and Borneo 1834, and several that baffle me. Louve falls into the second category.

 With an unmistakable opening blast of Cherries, followed by Chocolate, and settling down into Marzipan, Louve, in my humble opinion, should be renamed Eau de Boxing Day. For those not familiar Imagewith the UK vernacular, ( and I am always overjoyed when my dashboard tells me you are tuning in from all over the world!), Boxing Day is the day after Christmas.

Traditionally it is a day when you lounge around like sated lions, watching a James Bond film on terrestrial TV, whilst eating leftover Turkey sandwiches and all the chocolates that have been leftover from the orgiastic food frenzy of Christmas Day.

A particular favourite chocolate of mine is fully represented by Louve. They are delicious Cherry Brandy chocolates. The cherries are Maraschino, that is, marinated in almond liqueur, filled with brandy, coated in sugar and dipped in chocolate. They are a mouthful of Christmassy Heaven. They also taste exactly how Louve smells. Delicious, but why would I want to smell like this?

Maybe my problem with gourmands is that I spend so much time cooking and baking (Just this evening for tomorrow’s PTA fete in fact) that gourmands to me, are like a busman’s holiday. They give me the feeling that I am still wearing an apron.

In Perfumes The A-Z Guide, Luca Turin says of Louve: “neither very good, nor very bad, but completely baffling”. I concur. Still, if halfway through the year you randomly yearn for that bloated, lazy Boxing Day feeling, I know just the perfume for you!

It brings to mind the saying “Just because you can, doesn’t mean you should”.

9 thoughts on “Serge Lutens Louve: The She Wolf Who Ate My Chocolates”

  1. Over the last few years I have come to the conclusion that Uncle Serge created Louve just for me. It is not well-loved. It is indeed, far too off-kilter to be widely adored, or even very wearable. It feels like Serge’s response to to all the gourmandaise that was knocking around a few years ago. You are absolutely right that it’s a scent version of those cherry chocs (my favourites, too, by the way – I always try to find some Mon Cheri when I’m in France).

    I have a feeling that Uncle Serge went through an Almond phase – he created Douce Amere as well, which is also almondy. (Looking on Fragrantica, also Un Bois Vanille and Fourreau Noir. I do love being able to search by note.)

    Louve always makes me smile. It smells deceptively simple to me; very easy and gentle to wear, nothing complicated or fraught, no undercurrents, no attempts at seduction, just a picnic on a sunny day or a cherry coke float. Even though I am a fellow baker, and rarely wear gourmands nowadays for the same reasons as you IScent, I do still love Louve. But as I said, I think Uncle Serge created it just for me. 😉

    1. Dear Wordbird

      That’s one of the things I like about niche scents. They go off on a tangent and leave people furrowed of brow, but never bored. Serge is full of surprises. For instance, I find Daim Blond reminded me of school corridors painted bottle green. La Fille de Berlin made me think of ice and stone, and Mandarin Mandarine made me think of Creme Brulee. The randomness makes it fun.

  2. Dearest Iscent
    Just left a comment which seems to have disappeared… strange things have been happening in blogland recently it would appear!
    Imagine… all sweet perfumes seem to amplify on The Dandy’s skin to the point of saccharine overload.
    Imagine… Louve. Imagine… Boxing Day on LSD.
    One imagines…
    Yours ever
    The Perfumed Dandy

    1. Dear Mr Dandy

      “Boxing Day on LSD”- the very thought! I am therefore awaiting your review on Prada Candy with interest. In light of your trouble with the candy scents, I do hope someone close to you has warned you off Britney Spears Midnight Fantasy? if not, experiment by submerging yourself in a vat of strawberry candy floss and jam. It’s the same thing.

      Thanks for making me chuckle.

      Your friend

  3. Living in America as I do, we are bombarded by sugary, food-like scents and I agree with you. I don’t want to smell like a bakery or a confection…where’s the mystery, the passion, the seductive allure? Certainly not in the kitchen!

    1. Thank you for dropping by trendbytes, you are always very welcome. I do love the food in the USA, but I agree with your remarks. Having said that, the smell of Cinnabuns turns me slightly feral, and I would sell my house to have a Cinnabun seller in the UK.

      Having said that, I, like you, do not wish to smell like one myself!

  4. Though there is a rumour that the fabulous Nigella Lawson enhances her allure with a dab of pure bourbon vanilla extract behind her ears. Only a rumour. Possibly only a joke, but hmm… she ought to smell mouthwatering, shouldn’t she?

    1. Guess what- I believe that!
      In fact, despite my general aversion to gourmands, I did useed to like the Body Shop Vanilla perfume of old. Today’s version is a little weaker. I like the one you loaned me too that smells like liquor. When’s it almost an elixir, vanilla can be very good.

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