I get so tired of modern mainstream perfumes today. A new launch, a fanfare, this week’s model, a free tote bag, a plinth in The Perfume Shop and the fragrance still smells the same. We’ve seen it all before.
All too often have I tried a newly launched scent only to to furrow my brow and think “I’ve smelled this before. Didn’t this come out last month?”. I can name four fruity florals that smell so similar there’s little to choose between them: Beyonce Midnight Heat, Swarowski Edition, Beckham Signature For Her, Juicy Couture La La, to name but four.
This week I tried Calvin Klein Euphoria and I can now point the finger at the suspect who I think is the ring leader of the Fruitchouli Underground Army that has taken over our Fragrance counters. Step forward Calvin Klein Euphoria.
Euphoria is full of dark plummy fruits, although only Pomegranate is listed on Fragrantica. On the sample I have (EDP) it says “exotic fruits, rich black orchid, sensual woods”. What I actually get is a version of Kylie Minogue Sexy Darling, or any of the scents listed above.
Launched in 2005, Euphoria preceded many of the fruity floral scents and fruitchoulis that followed on, and the timescale leads Detective IScent to blame it as a forerunner. It might have been refreshingly different at the time of its launch, but to me it smells just plain sticky and jammy and synthetic.
I won’t write off Calvin Klein though, I have a secret love for Obsession (just one squirt will do!) and also I recently enjoyed Truth, although my fragrance tastes are changing so seismically since starting this blog, that I may have a different opinion altogether within a few weeks. Watch this space.
Euphoria? It’s inertia to me.