Amouage is a luxury brand: from its price tag right down to the pink crystal in the weighty glorious bottles. Amouage Dia was created by Jean Claude Ellena, a fact which I found out after trying it, and which didn’t surprise me at all. Jean Claude is yet to make a scent I dislike and this is a perfect example of his trademark “watercolour” style, all gentle edges and colours mingling softly.
When I first smelled Amouage Dia, it gave me a very strong reaction. Somehow, someone had bottled the exact smell of my Grandmother’s bedroom when I was around 11 or 12. I remember sleeping over in clean sheets, and fiddling about with the glass and bottles on her dressing table. Amouage Dia has captured this exact smell. It’s uncanny. Clean laundered sheets, pretty soft roses, and a hint of Elnett hairspray and Coty’s L’Aimant in the background. It’s a soft and gentle scent that lies close to skin like a reassuring secret. It was so vivid a comparison that I felt quite emotional. What a jolt! And what a happy memory to carry around in a bottle.
Sometimes perfume can be like a time machine, taking you back to a scene in your life so lucidly that you can almost hear people talking. Suddenly reality seems dreamlike. Who needs a Tardis when olfactory senses are so shockingly vivid at recall? My grandmother has been gone ten years now, and this perfume seems almost magic in its ability to take me back to 1981 just via a scent. How I miss her.
Amouage has many notes listed, but the ones I can pick out are Turkish Rose Oil, Sage, Aldehydes, Sandalwood, and Soft Musk. As usual, JC Ellena has merged the ingredients so beautifully that they are almost hard to break up into pieces.
What I have is a bottle that holds a scent from my past. I don’t know how he did it.
It’s been emotional.