This came as a big surprise. I was expecting a light floral, let down by a cheap basenote, as per earlier Avon reviews. But what do I find but a Dead Ringer for none other than Lancôme Hypnôse?
It’s not just me either, on Fragrantica, no less than 71 other readers have decided its similar too. The notes listed vary quite markedly. Lancôme Hypnôse is listed as having Passionflower, Vanilla and Vetiver, whereas Eternal Magic is listed as having Iris, Tincture of Rose, Vanilla and Woods.
Somewhere in the middle, I would say both have Passionflower, a hint of Wood notes, and definite-unmistakable-applied-with-a-trowel, sweet Vanilla. What you are left with is a Floriental Gourmand, a spicy floral with heavy Vanillic basenotes. In fact the first time I ever tried Hypnôse, I was convinced there was a soft little note of Anise in there somewhere.
The beauty of Eternal Magic lies in the fact that it doesn’t smell like an automaton Avon scent. In a blind test, I would never have labelled this one as Avon. It’s warmer, with more resonance and depth to the base. It’s not my cup of tea personally, but it is rather lovely and pleasant, and a refreshing change from other Avon scents.
If you are a fan of Lancôme Hypnôse (£38 per 30ml) but your money tree isn’t blossoming, then this is your lucky day. Eternal Magic is usually around £13 for a 50ml EDT, but in the current Avon brochure it is a mere £8. Avon online is selling it in a gift pack for £9.99 . I consider these prices downright silly and encourage you to take advantage of a quality scent at a bargain price.
The spokesmodel for Eternal Magic is the beautiful Zoe Saldana, and her willowy form features in the ad campaign. Eternal Magic sillage is positively sociable, and lasting power is around three hours on a good day.