Ava Luxe is a growing fragrance brand founded by Serena Ava Franco and is based on Rhode Island, USA. This is a new kid on the block compared to many long standing big brands and it’s always interesting to see what passionate individuals come up with, rather than a board room, a focus group and a marketing department.
Serena is inspired by the exotic, the mystical and the arts. She is no boring wallflower. All products are completely cruelty free and are made to order. I’m not the only fan over here, but it is a bit tricky to get hold of Ava Luxe in the UK. The momentum is growing however, so watch this space, or look out for decants and bottles on eBay, Basenotes and Fragrantica.
So today I have in my hands a bottle of Ava Luxe Madeline. I accidentally got a smear on my hands and it was oily and unctuous, rather than watery and alcoholic. In my experience, this usually means a perfume has the clinging power of a barnacle after a round the world cruise. I was right. Madeline was still there about nine hours later, showing no signs of leaving.
But would you want Madeline as a house guest? I would say yes, especially in winter. I couldn’t shake the idea that there are Oranges in here somewhere. Orange is not listed as a note, but it could be down to the fact that this smells a little like Christmas baking, so maybe that’s where visions of Clementines came from. There is a delicate smokiness permeating the thick Vanilla Bourbon, as if I am smelling the ashes form a Vanilla joss stick. It adds an ingeniously clever hint of a crackling log fire. Madeline also has a flicker of Licorice and a splash of Milk. This would make a ghastly drink, but in a fragrance, the Licorice smells spicy and adds a little mystery to the spell. The Milk is comforting and soft.
Overwhelmingly, this is smoky Vanilla: Good vanilla, like the real beans and flecks that you see in expensive ice cream. There is no Vanilla essence here, this is the real thing, to the point of glorious headiness.
My only qualm about Madeline is that it may be too rich, like eating half a whisky soused Christmas Cake in one sitting. It sounds like a good idea, it’s nice at the time, but at the end you might need some fresh air.
Ava Luxe is definitely worth a second look. And a third. And a fourth…