Coty L’Aimant Fleur de Rose: Get it While You Still Can


 Coty L’Aimant has been around since 1927. I have a particular fondness for it as it was the signature scent of my much missed and beloved late grandmother.  On me, it’s no great shakes, but on her it was wonderful.  I almost can’t bear to buy it or smell it, so evocative are the memories. I never underestimate the power of scent. It can take you back you in time more powerfully than any photograph.

When I saw that Coty had made a flanker called L’Aimant Fleur de Rose, I was curious enough to buy it, since I thought a bit more flora would make me like the L’Aimant scent more. To me, L’Aimant is too synthetic and powdery: In fact I am not the first person to say it reminds me of Chanel No 5. If you are a fan of Chanel No 5 and budget won’t permit a purchase, then affordable Coty L’Aimant is a close second.

Fleur de Rose however, keeps a muted shadow of the L’Aimant scent but has softened it with Peony, Rose , Musk  and Freesia. It smells like a very feminine White Floral Musk. Imagine if you used a Rose scented body lotion, then layered Body Shop White Musk over a classic white flower scent, say Anais Anais, followed by a light dusting of baby talc :  Voilà! you have L’Aimant Fleur de Rose.

This fragrance really grew on me, but what makes it even more appealing is that I bought my 30ml bottle for £3.99 from Home Bargains. I have recently seen 15ml bottles in Bodycare for £1.99 and bought some as stocking fillers last Christmas.

Judging by the low price, the availability in bargain shops, and the fact it is absent from Fragrantica listings, I can only conclude that this has been discontinued. If you see it, buy it. Actually, buy two. I’ve a feeling this beauty won’t be around much longer.

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