Swarovski Aura: For the Glitterati


 Many perfumes have origins and a backstory that make the scent more interesting, even legendary. LouLou was inspired by the silent movie star Louise Brooks.  Guerlain Apres L’Ondée was inspired by the smell of a spring garden after a downpour, and Madame Grès created Cabochard after a trip to India where she discovered the beautiful scent of the Water Hyacinth.

 Swarovski Aura was inspired by a sparkly clutch bag.  I could just end my review here as it pretty much says what I think.

However, I’ll drag out this synthetic fruity floral in order to give you the full picture. In a faux alligator skin bottle, Swarovski Aura is a run of the mill fruity floral.  If you are fourteen and your duvet cover has The Wanted on it, you’ll love this. It’s very fruity.  Very floral. And you’ve smelt this a million times before.

Let’s just say, in fifteen years time, this won’t be changing hands on eBay. It will be long gone and not even missed. I hope.

This avalanche of smell-alike fruity floral scents makes me me wonder. Are they popular because people keep buying them? Or are they popular because nothing else is being offered right now? It’s like strapless wedding dresses.  Does everyone wear them because they are popular? Or does everyone wear them because that’s all the shops stock right now? It’s a vicious circle.

Swarovski, stick to the sparkly clutch bags.

5 thoughts on “Swarovski Aura: For the Glitterati”

  1. It is the great question isn’t it? Do companies sell them because people like them or do people like them because they’ve never had anything better? Have the public’s noses been spoiled for complexity by the endless stream of tedious fruitichoulis and bland gourmands? Or are the perfume houses so dominated by marketers that everything mainstream has to be a version of something else that has been successful?

    Unfortunately, there is a lot of money to be made from perfumes – it’s not exactly a secret that YSL, Dior, Chanel et al are heavily subsidised by their perfume sales. After all, it’s the one thing they sell that is affordable by ordinary humans. (Though since the ‘it bag’ phenomenon, have you noticed how every advert in the glossies has a bag in it?)

    So marketing departments and their focus groups are now deciding what we want to smell like. Personally, I’d much rather smell like something created in the 19th century than anything new I’ve smelled in the last year. Try Guerlain’s Jicky. It will blow your mind! 🙂

  2. Sorry Wordbird, I missed the bottom half of your post before I replied to Eleanor. It seems the 19th/early 20th century scents are being ignored by all but a select few. Fragrance trends are stagnating, but I’d like to see more experimental and vintage based scents coming out. Like you, it frustrates me that marketing depts are dictating how we should smell in modern times, only really giving us one choice in different bottles. Fruity florals and strapless wedding dresses, that’s the Twenteens! and it’s dull as hell! They are available in the High Street, which is good, they are affordable, which is good, but they all smell the bloody same!

  3. Thankfully, the internet has created a marketplace for niche perfumes. Noses that create perfumes independently and sell them through the web and a few small shops dotted about. It’s how Andy Tauer and Vero Kern started out, and now Sarah McCartney is doing it with 4160Tuesdays. And that’s the tip of the iceberg – there are so many little niche and indy perfumers out there making lovely things worldwide.

    However, they’re hard to find and you often have to send away for them and it’s a gamble when you buy something blind. And who can afford to gamble much these days? I’ll risk £1.50 on a lippie from ELF but not £30!

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