There are some fragrance fans who would never consider celebrity scents or Avon perfumes. There are some who say that in fragrance you get what you pay for. I dispute that. I’ve smelled amzing, cheap scents and unpleasant expensive ones. In fact, if this were an episode of Newsnight, I’d be on the panel, looking sternly over the top of my glasses and arguing the case that inexpensive fragrance can be good, great even.
I would present the case for Avon Today, Tomorrow, Always, My Everything for Her. I would make allowances for the name that is, admittedly a bit of a mouthful, and I would point out that the nose behind this inexpensive beauty is none other than living legend Olivier Cresp, who co created the iconic and perennial Angel for Thierry Mugler.
First of all, it’s OK if we abbreviate, so let’s call this TTA My Everything. There’s a For Him too, but we’re talking about the For Her version, if labels matter (another Newsnight topic?).
There are only three notes: bergamot, rose and crowd-pleasing praline. Personally, praline isn’t my cup of Typhoo, but only a fool ignores public demand. Praline is one of the main notes in Lancôme La Vie est Belle, which has been scenting the streets of Britain since it came out way back in 2012. The fragrance buying public have gone mad for gourmands in the last five years and whilst I’m more of a mossy chypre kind of woman, I can understand the buzz.
TTA My Everything opens with powerful bergamot and rose. The bergamot makes the rose smell sharper and mingles with it until you think you’re smelling a lime coloured rose or a rose-coloured lime. They blend seamlessly, giving this a delicate opening that gets stronger the longer you wear it.
The praline comes in gradually, and despite being one third of the notes, it doesn’t overtake or dominate. In fact I would say this is a rose citrus with warm sweet edging. It really reminded me of Nina Ricci Nina which combines apples and praline, so if you like that you might like this too. I love the different rose nuances in My Everything. It seems to come and go in waves. In fact, if you’ve ever tried the aforementioned La Vie est Belle and found it too sweet and wished the floral notes were stronger, then this would suit you down to your boots.
Avon Today Tomorrow Always My Everything For Her is coming soon. I was lucky enough to get a sample from my lovely Avon Lady, so watch this space for when it comes out. Opinions are my own.
This will be available soon from your Avon brochure or from Avon UK. The current prices of other fragrances in TTA range is £14 for 50ml EDP, so I imagine this would be in that price bracket too. Owning an Olivier Cresp for £14? Yes, indeed.