Tag Archives: new Avon pefumes

Avon Viva La Vita: Viva La Spring!

viva la vita

Avon Viva La Vita is a fresh fruity floral that has enough sharpness to take you into Spring without being cloying or sweet.

viva-la-vita-parfum-2-300x131The most noticeable notes are apple and grapefruit, both of which smell fresh as a spring morning with just enough zing to get you going in the morning.

The middle phase is all about the roses and magnolia, adding a feminine touch to the fruity opening.  I couldn’t find the mimosa, but that didn’t spoil my enjoyment.

The base is sandalwood and cashmere, although both were indistinct. I prefer the uplifting fruity top notes and the floral middle phase  to the base, which I found hard to discern,

Viva La Vita smells impossibly girly and pretty and I would consider getting a full bottle. I’m craving light feminine florals as winter begins to outstay its welcome.  avon femmeOver on Fragrantica,  some readers are jadorecomparing this to Dior J’Adore, but others claim it is a generic Avon scent that smells like the existing Avon Femme and Avon Dreams. I can’t remember what those two smell like, but I do have some Avon purse sprays arriving next week so maybe I can check it out then.

Stockists

Avon Viva La Vita is due for release this month, so I can’t tell you the price yet.  Check out Avon UK for news. I’m guessing it’ll be pretty good value though. I tested the EDP sample, which I paid for (75p!). Opinions are my own.

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Avon LIFE For Her by Kenzo Takada for Avon (2016)

press-release_avon_life_main

Sit up and take notice, Kenzo fans: Kenzo Takada has made a fragrance for our chums at Avon. Avon LIFE For Her has just launched and I managed to bag myself a sample ( there’s also a For Him but I haven’t tried that one). Being a pre-Christmas launch, I wasn’t expecting anything quite so light and summery, but the only rule in perfume is that there are no rules. LIFE is Kenzo’s take on violet, so as a violet fan I couldn’t wait to get stuck in.

LIFE opens with a white tea note. It’s similar to Elizabeth Arden Green Tea but less metallic and less green. There is prominent water lily, making this a treat for fans of The Body Shop Fijian Water Lotus who want something in the same ozonic vein. A touch of apple adds to this clean wholesome accord.

avon-life

By the middle phase I’m still waiting for those violets to turn up, and I do believe they sneak in dressed as irises to fool me. There is the typical iris sobriety here: a touch of grey rootiness that is contrasted here with a bright floral sweet note. Nothing to do with vanilla or gourmand: it’s more like the sweetness of a small spring flower magnified into intensity. The vegetal note from the iris sticks around, and the musk mallow (aka ambrette) does nothing to dispel it. There is allegedly patchouli to round things off, but I still found this to be an ozonic tea scent.

It’s pretty and light, and would be the ideal scent for a hot day if you like your fragrance to be of the the airy, green tea sort. It’s not for me right now, but I’ll give it another go in summer, when it will go perfectly with short sleeves and a cloudless sky.

Stockists

Avon LIFE is available exclusively from Avon. In the UK try Avon UK or your Avon rep.

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Avon Silky Soft Musk: New For 2016

silky soft musk

I was given a sample of Avon’s latest launch today: Avon Silky Soft Musk.  The original Avon Soft Musk is a classic everyday musk that gets on with its job and is excellent value for money.  I was expecting good things from Silky Soft Musk.

soft muskHowever, sadly this one won’t be for me, I’m afraid. As you know, everything on my blog is subjective. These are only my opinions. In fact there are several runaway, solid bestsellers that I can’t stand, but which will do very well without my endorsement. I could say the same thing about Silky Soft Musk.

There are only three notes: Musk, Lily and Vanilla. All are present and answered their names at registration. However, then the Vanilla completely takes over, dominates the other two, doesn’t give the others any air time and manages to have the last word. The Vanilla is thick and strong, and I half expected to find patchouli in the notes somewhere, such was its throaty rasp. Vanilla covers a vast spectrum: it can be boozy and liqueur like, it can add toasty warmth ( see Shalimar for evidence) or it can add a waxy cheapness like a cupcake shaped novelty candle. For me, Silky Soft Musk falls into the latter category.

However, I still love Avon Soft Musk. The recent change in packaging makes me think more flankers are ahead. I’ll keep an open mind.

Stockists

You can buy Avon Soft Musk and Avon Silky Soft Musk from AvonshopUK or from your Avon lady.