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Avon Today Tomorrow Always My Everything for Her: By Olivier Cresp 2017

tta my everything bottle

There are some  fragrance fans who would never consider celebrity scents or Avon perfumes.  There are some who say that in fragrance you get what you pay for.  I dispute that. I’ve smelled amzing, cheap scents and unpleasant expensive ones.  In fact, if this were an episode of Newsnight, I’d be on the panel, looking sternly over the top of my glasses and arguing the case that inexpensive fragrance can be good, great even.

I would present the case for Avon Today, Tomorrow, Always, My Everything for Her.  I would make allowances for the name that is, admittedly a bit of a mouthful, and I would point out that the nose behind this inexpensive beauty is none other than living legend Olivier Cresp, who co created the iconic and perennial Angel for Thierry Mugler.

First of all, it’s OK if we abbreviate, so let’s call this TTA My Everything.  There’s a For Him too, but we’re talking about the  For Her version, if labels matter (another Newsnight topic?).

tta ad

There are only three notes: bergamot, rose and crowd-pleasing praline.  Personally, praline isn’t my cup of Typhoo, but only a fool ignores public demand.  Praline is one of the main notes in Lancôme La Vie est Belle, which has been scenting the streets of Britain since it came out way back in 2012.  The fragrance buying public have gone mad for gourmands in the last five years and whilst I’m more of a mossy chypre kind of woman, I can understand the buzz.

TTA My Everything opens with powerful bergamot and rose. The bergamot makes the rose smell sharper and mingles with it until you think you’re smelling a lime coloured rose or a rose-coloured lime. They blend seamlessly, giving this a delicate opening that gets stronger the longer you wear it.

Thorntons
Thorntons

The praline comes in gradually, and despite being one third of the notes, it doesn’t overtake or dominate. In fact I would say this is a rose citrus with warm sweet edging. It really reminded me of Nina Ricci Nina which combines apples and praline, so if you like that you might like this too.  I love the different rose nuances in My Everything.  It seems to come and go in waves.  In fact, if you’ve ever tried the aforementioned La Vie est  Belle and found it too sweet and wished the floral notes were stronger, then this would suit you down to your boots.

Avon Today Tomorrow Always My Everything For Her is coming soon. I was lucky enough to get a sample from my lovely Avon Lady, so watch this space for when it comes out.  Opinions are my own.

Stockists

This will be available  soon from your Avon brochure or from Avon UK. The current prices of other fragrances in TTA range is £14 for 50ml EDP, so I imagine this would be in that price bracket too. Owning an Olivier Cresp for £14? Yes, indeed.

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Avon Week: Avon in Bloom by Reese Witherspoon

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Avon has a bad habit of launching a fragrance, ensuring it’s of acceptably good quality (it’s never going to be mind blowing), waiting until everyone loves it, and then discontinuing it, leaving all future profits to eBayers.

Avon in Bloom by Reese Witherspoon  begins as a decent White Floral that starts promisingly with Gardenia, Peaches (thankfully not the whole tree like some I could mention *cough* Liz Taylor Rubies and Diamonds *cough), and Jasmine.

The bottle is a blatant steal from Guerlain’s My Insolence, but that’s no crime. Unoriginal, but not bad. I was amazed to find that no Tuberose notes are listed, but I often find that Tuberose Imageand Gardenia are so often together that sometimes I get them mixed up. In the same way, I often smell Violets alongside Iris, even when they’re not there.

Sadly, the basenotes let this down. It reminded me of so many other Avon perfumes and I think this is a stumbling block for me. It’s as if Avon use the same base ingredients and just add a  few different high notes to differentiate. It’s similar to the same way that Heinz soup, although good, always tastes like Heinz soup, no matter what flavour you’re having.

The basenotes remind me of a perfume I reviewed earlier in my blog, Avon Today. Again, it started off well with Freesia and Tropical notes, and ended up smelling exactly the same as this. It’s a cross between Poundland Vanilla candles and pencil shavings. It’s a disappointment frankly, like a beautiful necklace that all the stones fall out of after twenty minutes of looking lovely.

The bottle is beautiful though, and if I take my glasses off and squint across the room, I can almost dream that’s a great big bottle of My Insolence. If only it was.

I bet Ms Witherspoon doesn’t really wear this…

Avon Today: Ding Dong! Loud Flowers Calling!

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It was an Avon brochure that first got me started on perfume. We are talking the 1970s and 80s i.e my childhood. (I’m not old yet). Today’s Avon is renowned for its high end skin care with the Anew Range, a stable of fragrances spread too thinly, great little jewellery sets, and fabulous lotions and potions. The Avon I remember growing up was Pretty Peach  Perfume, along with little peach shaped soaps, Bubble Bath in those big pink bottles that look like a Michelin Man’s leg, and great, affordable perfumes in novelty bottles that have become collectors’ items on eBay.

Who would have thought that with High Streets becoming ghost towns that filling in an order form and waiting two weeks for a rep to bring it to you, would have survived the Age of the Internet? Yet it has. Avon products have moved with the times. Products are constantly updated, and beauty editors are still praising the goods. Sometimes Avon gets it wrong and discontinues favourite perfumes in haste, only to create more lightweights aimed at the younger market (yes, fruity florals, Blah. Blah,. Blah). So it’s Bye Bye Odyssey and Tasha and Hello! to the dreadful Incandessence and Treselle.

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 Avon has friendly nostalgia to thank for a lot of its continuing custom. Indeed my late grandmother was a fan, (she always called it “The Avon”) and being given her Avon order which arrived a few days after her death, was a poignant moment. I still buy Soft Pink Bubble Bath because she often bought it for me at Christmas and it reminds me of her.

As a teen, I was fanatical about wearing Eau Givrée and Odyssey and still remember an ornamental Giraffe filled with Occur! (the exclamation mark is Avon, not me) My mum liked Louis Féraud, and my sister still likes the classic Soft Musk (which you can still get).

Today:The Perfume

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Recently I managed to bag myself an Avon rep again after a hiatus and I couldn’t wait to try out a fragrance that had won a FiFi award: Avon Today. As usual, I was excited on opening the brand new box and the bottle (very like Gucci Flora bottles), and I even liked the fragrance itself for about ten minutes.

Sadly, I actually dislike it now and will be offloading it soon to make more room in my collection. So what’s it like? Well, I love freesias, and there are freesias popping out everywhere during the drydown. Sadly the first spray is a little Zoflora for my taste, but give it a minute. Coupled with the freesias is another more tropical floral note: Strelitzia. I think this is where it goes wrong. The Strelitzia, added to some Hibiscus and even Cacti, kinds of makes it more fruity and tropical which, in my opinion, jars with the English Country Garden opening. It’s very soapy too, and not in a good way. The base notes are supposed to be Cedar and White Musk. I do get a hint of Musk, a mere whisper, but I don’t think a tropical floral is the right place for Cedar. In fact, when it settles, I don’t like this at all. It’s sharp and high and slightly disinfectant-y. So it’s a no from me. However, don’t take my word for it. Many Avon ladies stocked up when rumours of being discontinued surfaced recently, and I don’t mean for their customers. This stuff has a loyal fanbase.

However, if you want a good Avon perfume that keeps its fragrance steady without going off on a tangent, you can do a lot worse than Avon Little Black Dress. It’s light and pretty and doesn’t have that slightly cheap base note that I find common to a lot of Avon perfumes (like Poundland vanilla candles).

If I was Queen of Avon (how I’d love that job!) I would narrow down the overflowing perfume stable to just a few very well made, affordable scents. They’re spreading themselves too thinly, but when they get something right, they get it very, very right.

In the meantime, I look forward to the next brochure. I will never give up on Avon. It’s part of my history and one of the few old school brands left from my childhood as the High Street dies on its knees.

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