Tag Archives: Avon Eternal Magic

My Top Ten Favourite Avon Fragrances

 

photo by totallymystified on Flickr
photo by totallymystified on Flickr

In the past, I may have mentioned before that I find Avon a bit hit and miss as far as fragrances go, but I have noticed a definite change lately. Whilst I still question the relentless frequency of new launches, every now and then they come up trumps and deliver the goods, and this has been happening more frequently of late.  The strongest quality in Avon’s favour is the price.  Competitive doesn’t even begin to cover it.  Sometimes the low budget really shows, and sometimes you may find that you have in your hands a genuine bargain.

I also like that they listen to their customers.  When Timeless was discontinued in 2012, Avon customers clamoured for its return.  To their credit, Avon listened and brought it back earlier this year.  I like it when that happens.

timeless

In the last six months, I have tried a number of Avon fragrances that have really impressed me.  When you think that they usually cost around between £5 each when on special offer or £13 for two at full price , then the value is unimpeachable ( only Premiere Luxe reaches the dizzy heights of £14, but it reminds me of Armani Si).  However, the question remains- at these prices do you have to compromise on quality?  Well the answer is yes and no.

pretty peach

One range that I don’t get on with is the Today Tomorrow Always range.  I have tried them all and don’t like any of them.  They seem to have a flat synthetic base note in common that seems to disagree with my skin.  Full marks for gorgeous heavy glass bottles and glossy packaging though. I know the range has many fans, so it may just be me.

Avon 1968 from Mew Deep on Flickr
Avon 1968 from Mew Deep on Flickr

Avon, if you are reading this, thanks for years of fond memories of trusty favourites such Eau Givrée, Foxfire, Charisma and my first ever perfume, Pretty Peach.   Many a childhood Christmas was enhanced by novelty soaps almost too pretty to use and pretty perfume bottles and all sorts of wonders that my mother and grandmother ordered for me from their Avon lady.  For all those memories, thank you.

odyssey

And one last point- please can we have Avon Odyssey back in our UK brochures?  It’s available in the USA and we would like it too.  Thank you very much. As you were.

 

You may have noticed that here at IScentYouaDay I like to slip in a Top Ten every now  and then,  so here’s my Avon Top Ten. Prices vary between £5 and £14.

 

1. Avon Little Black Dress: A light white floral that keeps its shape: gardenia and honeysuckle with a woodsy finish

lbd

2. Avon Timeless:  created in 1974, discontinued in 2012 and bought back by popular demand in 2014.  Ambery spicy and powdery.  A winter treat.

timeless

3. Avon Premiere Luxe: A fabulous chypre with blackcurrant, gardenia and woods.  Could pass for something three times the price on the High Street.

premluxe

4. Avon Soft Musk : A classic floral musk that lasts for hours and costs the same as a bottle of wine. (in Lidl)

soft musk

5. Avon Tahitian Holiday: Reviewed earlier in my blog.  A coconutty white floral. Perfect for hot weather.  The poor woman’s Bronze Goddess.

tahiti

6. Avon True Life For Her: A light and pleasant rose/peony combo ideal for everyday casual wear and cheap as chips.

PROD_1157774M

7. Avon Eternal Magic: a dead ringer for Lancôme Hypnôse for a fraction of the price

eternal magic

 

8. Avon Rare Diamonds: reminds me of Sarah Jessica Parker Lovely and even Narciso Rodriguez For Her. Nice bottle too.

nd.9991

9. Avon Summer White Sunrise: a change from the norm for Avon: a refreshing floral scent with notes of pear and orange blossom.

Avon UK
Avon UK

10. Avon Far Away: not my personal favourite but I couldn’t leave it off the list.  This is Avon’s bestseller and I know several people who adore it.  It’s rich with Vanilla, coconut , sandalwood and floral notes. It’s instantly recognisable, and a customer favourite.

nd.4908

 

And sneaking this one in on the end in the hope that our friends at Avon are reading this…

Top Ten of fragrances I Would Love Avon to Bring Back

1. Avon Eau Givrée

2. Avon Odyssey

3. Avon Charisma

4. Avon Foxfire

5. Avon Ophelia

6. Avon Rare Rubies

7. Avon  Topaze

8. Avon Tasha

9. Avon Casbah

10. Avon Ariane

 

odysseyariane

photo from saltycotton on Flickr
photo from saltycotton on Flickr

 

 

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Avon Week: Eternal Magic


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This came as a big surprise. I was expecting a light floral, let down by a cheap basenote, as per earlier Avon reviews.  But what do I find but a Dead Ringer for none other than Lancôme Hypnôse?

It’s not just me either, on Fragrantica, no less than 71 other readers have decided its similar too. The notes listed vary quite markedly. Lancôme Hypnôse is listed as having Passionflower, Vanilla and Vetiver, whereas Eternal Magic is listed as having Iris, Tincture of Rose, Vanilla and Woods.

Somewhere in the middle, I would say both have Passionflower, a hint of Wood notes, and Imagedefinite-unmistakable-applied-with-a-trowel, sweet Vanilla. What you are left with is a Floriental Gourmand, a spicy floral with heavy Vanillic basenotes. In fact the first time I ever tried Hypnôse, I was convinced there was a soft little note of Anise in there somewhere.

The beauty of Eternal Magic lies in the fact that it doesn’t smell like an automaton Avon scent. In a blind test, I would never have labelled this one as Avon. It’s warmer, with more resonance and depth to the base. It’s not my cup of tea personally, but it is rather lovely and pleasant, and a refreshing change from other Avon scents.

If you are a fan of Lancôme Hypnôse (£38 per 30ml) but your money tree isn’t blossoming, then this is your lucky day. Eternal Magic is usually around £13 for a 50ml EDT, but in the current Avon brochure it is a mere £8. Avon online is selling it in a gift pack for £9.99 . I consider these prices downright silly and encourage you to take advantage of a quality scent at a bargain price.

The spokesmodel for Eternal Magic is the beautiful Zoe Saldana, and her willowy form features in the ad campaign. Eternal Magic sillage is positively sociable,  and lasting power is around three hours on a good day.