I have in my hand a little Avon purse spray of Avon Attraction For Her. It was just £1.99 for 10ml.
Avon Attraction is a fruity floral with a touch of on trend gourmand, and nobody can accuse Avon of not being bang on the money when it comes to rapidly changing perfume trends.
Attraction opens with pear, blackberry and pink pepper, which is a sweet berry not a spice. The pear and blackberry are more summery than autumnal, and the pink pepper makes this smell either very of-the-moment.
The middle phase is jasmine, orchid and musk. I have a bit of a problem with orchid in that I don’t think I have ever liked it as a note. It always smells synthetic to me. I’ve yet to find it in a context that I’ve enjoyed. It smells synthetic here, but luckily, it does not dominate and there’s still much to like here. The musk joins in and stays put, making its presence felt throughout.
The base does a bit of fancy footwork with warm amber, leathery labdanum, vanilla and, here’s the uber trendy bit, praline! So, with the fruity pink pepper, the fairly generic jasmine and the praline base note, you have a version of many current perfumes. Except I paid £1.99 for 10ml.
There are two ways of looking at this. My view is that Avon is making scent that resembles the stuff you can buy far more expensively over the counter, but for a fraction of the price. Or, you could call it generic. Personally, I’m all for a good bargain, so I’m sitting on the Pollyanna side of the fence.
Over on trusty Fragrantica, some Fragranticans are comparing this to Love Me by Victoria’s Secret or By Invitation from Michael Buble.
My only bugbear is that I would have liked more projection and longevity, but as a handbag standby, I’m happy with what it gives me.
Avon Attraction is available from Avon UK Online or from your Avon rep if you have one. I paid for mine myself and opinions are my own.