Elizabeth Arden fragrances,although very reasonably priced, can be hit and miss:
Hits: Fifth Avenue, Untold, Green Tea and all its flankers, Sunflowers Summer Bloom, Blue Grass
Misses: Sunflowers, Red Door, Mediterranean, Splendor, True Love.
My lists are of course purely subjective, but I would add a great big thumbs up to Elizabeth Arden Fifth Avenue, which I am reviewing today. It deserves a place right at the helm of the Hit list. Fifth Avenue was created in 1996 by legendary nose Ann Gottlieb and to me, it has stood the test of time where others have fallen. With it’s light feminine florals and its warm amber base, I would go as far as to say it has a lot in common with Nina Ricci L’Air du Temps.
I mistakenly thought that Fifth Avenue was all about freesia, but in fact I find there is no freesia in it. Instead, it is chock full of the most classic florals, namely rose, lily of the valley, jasmine, violet, iris, tuberose, lilac and carnation. If flowers had their own version of Who’s Who , all these would be in it. Rather than being cloying though, this floribunda of an accord is lightened with citruses in the opening gambit, bedding down to a floral base with hints of white musk and amber. Unlike several other Elizabeth Arden scents, lasting power is pretty good. I thought I’d lost it after an hour or two, but it wafted back to me in the evening when I let my hair down (in the literal sense, I didn’t go and party when the kids were in bed).
I like Fifth Avenue so much that I have a 125ml bottle on my dressing table and its sky scraper style bottle dwarfs my collection with its lofty glass column and its gold lid. I call this a classic, and I call it great value too. It’s a pretty safe bet as a gift too- it’s sure to please anyone who likes floral scents without killing bystanders ( Hey, Angel, I’m talking to you!)