My Trip to The Jasmine Awards 2017 by Samantha Scriven aged 47 and one month.

sam trauin

My dears, I returned from the Jasmines only yesterday and it has taken until now for me to process the explosion of glamour and excitement that happened to me.

It was a thrill to receive that first email from the Fragrance Foundation back in January, letting me know I had been shortlisted.  Since then, it has been the biggest event in my calendar.

But What Fragrance to Wear?

I wasn’t too worried about what clothes what to wear, although I had a last-minute lingerie malfunction which meant I ended up looking like I was going for a job interview in an undertaker’s.  Still, wearing black all the time never hurt Margot Fonteyn or Edith Piaf (is what I keep telling myself). The biggest problem I had was what scent to wear? That one kept me awake for a while, I can tell you. *

st pancra

The Awards were to be hosted at Bafta, and due to its early 8.45 am start, I had to come up the night before.  I stayed in a hotel near the most beautiful station in the world, St Pancras. This was rather handy since there was a large branch of Pret a Manger in St Pancras station.  We don’t have Pret in Wales (violins)  so, it’s my eatery of choice when I’m back in the Big Smoke.

The Big Day Arrives. I’m All a-Quiver!

Being a swot, I arrived in Piccadilly an hour early on the morning of The Jasmines and made use of a nearby Costa (This is why London is never cheap when I visit). I was as nervous as if I was going to a job interview.  As a natural introvert,  networking makes my armpits prickle, but perfume people are outrageously lovely, as was the case later on.bafta sign

Crossing the Bafta threshold was a thrill. Seeing the big gold mask on the wall and seeing uniformed doormen made my heart go all fluttery.

When I arrived, there was a huge floral centrepiece with scented rose petals a-wafting through the air, along with coffee and posh pastries (sorry for the food writing. I’m really hungry). My nerves left me as conversation began to flow.

Here I am, Name Dropping

At one point, I shook hands with a dapper looking Roja Dove. Yes, he was wearing silk slippers, and no, he hadn’t heard of my blog.

Me, Nick and Sarah. Photo from the Fragrance Foundation
Me, Nick and Sarah. Photo from the Fragrance Foundation

I was delighted to see the impossibly glamorous Suzy Nightingale again, and chuffed to beans to meet one of my sheroes, Jo Fairley of The Perfume Society.  I have been reading Jo’s writing since the year 2000 and never thought I would  be acquainted with her in real life.  I also met lovely Penny from The Perfume Society, but it was in the Ladies Toilets so we didn’t get to chat more, sadly.  The Perfume Society is my mothership.

jasmine sign

I had a lovely surprise when I saw perfume guru Nick Gilbert and  perfumer Sarah McCartney of 4160 Tuesdays arrive. I wasn’t expecting them and I was over the moon to see familiar faces.  An added bionus was that I also got to meet the delightful Marina Barcenilla, who I wrote about only last week.

If I tell you that Sarah McCartney was wearing colour block fortuny pleats with dragon fins on, would you believe me? She was and she pulled it off, although rumour has it she startled a dog earlier in the day: and comedian Jeremy Hardy, but that’s another story.

The Big Moment

At 9.30am we were ushered into the awards room. There was a big screen and a stage at the front, where the judges and hosts were seated. The category I was shortlisted for was the “Best Digital Experience” award for my article about Mandy Aftel’s Memento Mori.  I had stiff competition, and was honoured to be among them. Thomas Dunckley, aka The Candy Perfume Boy won, and deservedly so.

thomas big screeb

Thomas is a gifted writer who manages to combine unimpeachable expertise with wit and warmth.  He won two in total, leading me to ask him to please start writing badly in order that I may have a chance one year.  He gallantly agreed, but reader, I think he is incapable of writing badly.

stage shot jasmine

There were many winners that morning, and all of them deserving and worthy of the beautiful Lalique awards. What struck me most, however, was the atmosphere.  It was friendly, celebratory and warm. The perfume world has people from all walks of life, including a mum of two from Cwmbran who grew up in a council house (ahem), and Roja Dove.

Earl Grey at Simpson’s

jasmine invite

I felt deeply honoured to be treated to a pot of Earl Grey at the former Simpson’s on the Strand by perfumer extraordinaire Sarah McCartney,  Sarah is fantastic company and so curious about the world and the people in it.

We were joined by another very talented perfumer, Ruth Mastenbroek. I tell you, I was not ignorant of the privilege this affords to a perfume blogger and I felt quite tongue tied despite them both being engaging and lovely.

They did lose me when they started talking about parabens, but I was thinking “Wow, look at me. With them. Up here!”   We were also, by pure coincidence, just a few tables away from comedian Jeremy  Hardy.   Sarah had bumped into him a  total of four times that day and  I can promise that none of it was planned, officer.outside bafta

Home Time

Like the best dreams, the bubbles popped and by 3.15 I was  back in Cwmbran collecting my son from school, wondering what to make for tea and thinking “This is what Pam Ewing must have felt like when Bobby got out of the shower”  It couldn’t have been a dream. It felt too real.

My dear chums, I am financially poorer after the hotel and train bill, (and Pret and Costa) but I don’t think I have ever  felt richer or luckier.  Thank you to the Fragrance Foundation for letting me experience such an unforgettable day.

*My SOTD was Sandalwood Sacre by le Jardin Retrouvé.

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And the Winners are…

Best Digital Fragrance Experience
‘Six Scents to Put Hairs on Your Chest’ by Thomas Dunckley for The Candy Perfume Boy

Jasmine Literary Award
‘Every Scent Tells a Tale’ by Joanne Harris for Good Housekeeping

Best Digital Article on Fragrance
‘A Scent for Self-Appreciation’ by Lizzie Ostrom for The Pool

Jasmine Soundbite (News Press)
‘Smells Like Tom Hiddleston (I Wish)’ by Lesley Thomas for The Times

Jasmine Visual Award
‘A Perfume Paints a Thousand Words’ by Jan Masters (words & creative) and Roberto Greco (creative) for Harrods Magazine

Best Article in a Consumer Magazine
The Wearing of the Green’ by James Craven for Les Senteurs

Most Creative Visual Award
‘All of a Quiver’ by Jan Masters (words) and Rebecca Baio, David Newton & Barney Pickard (creative) for Harrods Magazine.

Jasmine Soundbite (Independent)
‘Eau so Masc – Thoughts on Gender in Perfumer & the Rive Gauche Rebellion’ by Thomas Dunckley for The Candy Perfume Boy

Jasmine Rising Star Award
‘2017 – The Year of the Milk Notes’ by Lauren Crabran for Scents Blog

Jasmine Soundbite (Magazines)
‘Midnight Garden’ by Jan Masters for Harrods Magazine

Jasmine Independent Literary Award
‘Scenting my Mental Illness’ by Laurin Taylor for Basenotes

Jasmine Soundbite (News Press)
‘Smells Like Tom Hiddleston (I Wish)’ by Lesley Thomas for The Times

Best Practical Guide to Fragrance
‘The Top Ten Niche Fragrances Every Beginner Should Sample’ by Clare Vukcevic for Basenotes

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16 thoughts on “My Trip to The Jasmine Awards 2017 by Samantha Scriven aged 47 and one month.”

    1. Thank you Lynette! That’s so lovely of you. I love writing about the eighties. Hope we get to meet up soon! xx

  1. Glad you had a great time : this brings it all back to me. I couldn’t write anything about it though, as I had lied to work in order to fly back to England! My whole experience was thus totally just hushed under the carpet. I hope to see you there sometime again.

    1. Hi Neil, thank you. It would be great to meet you there one day! you write so beautifully. I’m sure you’ll be back xx

  2. Dear Sam, so glad you had a wonderful time – it shows the high regard in which you are held. Life is all about baby steps and experiences and thank you for sharing this with us. Keep smiling your beautiful smile. Much love – Patsi xoxo

    1. Oh Patsi, you are so lovely to me! Your support keeps me going when I go all shy! Thanks you so much my lovely friend xxxx

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