When I look at the dashboard here at glamorous IScent HQ (and by glamorous I mean there’s a patch of Lego-free floor space) I can see that the most frequently used search term that leads people to my humble blog is “Avon perfume”. In fact, my most popular article in terms of hits is My Top Ten Favourite Avon Fragrances. It even knocks the previous Number One “Gucci Envy: It’s Madness I Tell You” firmly into second place.
I think the reason for this must be that you can’t nip to the High Street and try a new release. An Avon rep may have testers if you’re lucky, or if you have a rep, but otherwise, you’re guessing from descriptions and the rub-on patch in the brochure.
Since I wrote the article some time ago and since Avon moves fast in terms what’s new and what’s stopped, I thought I’d better write another one. I like to see what people are looking for and meet their needs, although my children take this too far most of the time. Here’s my updated fan letter to Avon. I’ve included some favourites and some big new releases that I reckon are worth a try.
Call me a perfume DJ if you will. This one is for all you Avon lovers out there…
Avon Rare Platinum
This is currently not only my favourite Avon perfume, but the perfume I have been wearing solidly since it arrived from my Avon rep, Jill. It’s one of the best tuberose scents I have ever owned and I am agog at the tiny price tag. I would have expected to pay a lot more for a white floral as good as this. Avon Rare Platinum is currently £7 from Avon UK. My recent rave review is here.
Avon Perceive Oasis
This is the bottle I wore more than any other in summer. It’s light and floral and has roses and peonies. What I love about it is that the finish is white musk rather than vanilla. If you like Chloe, you will this too. It’s currently priced at £6 for 50ml. I have a bottle on the go and a back-up bottle too. You can read my review here.
Avon LIFE Eau de Parfum
Created by Kenzo Takada ( yes, Kenzo himself) this is a new take on violets. Avon LIFE EDP is light and airy, making it ideal for work or day wear. The scent is exclusive to Avon and is not available anywhere else. You can read my review here. Avon Life is currently £24 for 50ml and comes with a jolly nice free gift worth £35 at the time of writing.
Avon Soft Musk
This is another bottle that is always on my dressing table. A plain musk doesn’t seem to feature much in the seemingly endless list of new launches these days, so this is a safe and classic bet. Avon Soft Musk is a peachy, floral musk that lasts for many hours and is very inoffensive as a day time or workwear scent. I bought my bottle for the ludicrously low price of £3.50, although it’s usually a fiver (still a good price). My review is here.
Avon Silky Soft Musk
The first and thus far, only, flanker to Avon Soft Musk. Whilst this isn’t may favourite of the two, if you like vanilla scents then this is for you. You can read my review here. OK, I wasn’t massive fan, but that’s just my personal preference, which may not be the same as yours. Wouldn’t it be dull if we all loved just the one same perfume? I’d have nothing to blog about for a start! Silky Soft Musk is available from Avon UK for £5.
Fans of Lancome La Vie est Belle will enjoy the gourmand caramel note in this beauty. Whilst it’s not my personal cup of tea, it’s good quality and long lasting and very much channels the current vogue for sweet florals with a gourmand base. The campaign is fronted by the beautiful Abbey Clancy and is one of Avon’s best sellers. Avon Cherish The Moment has similar notes but is sweeter and “pinker”. Ideal for the teenager in your life and bang on trend right now. Avon Cherish and Avon Cherish the Moment are currently £8 and £14 respectively, but check out the special offers where you can get three products for £12.
Avon Far Away
This is Avon’s number one bestseller and they dare not discontinue it for fear of mutiny. I never used to like this, but as time passes I have grown to appreciate it a lot more. It is a vanilla floral that is so vanilla that it almost borders on coconut. It’s stood the test of time and I think it’s safe to call it a classic now. Far Away is the perfume I smell most often on other people when I am out and about. It has very loyal fans, which speaks for itself- plus my Aunty Christine smells like this so it has happy connotations for me. You can buy Far Away and any of its excellent flankers from Avon UK. I have noticed that in the run up to Christmas Avon has launched generous 100ml bottles for the first time, but I can only find them in the brochure.
Timeless is a text book example of what happens when a company listens to its customers and gives them what they want. Launched in 1974, Timeless is a powdery, ambery chypre style scent (sans oakmoss,but otherwise a good take). In 2012 Avon discontinued it. Its loyal fans made enough noise for Avon to bring it back and it’s now a steady seller once again. It’s not as on trend as the newer scents, but in my book, that just means it’s a classic. At only £4 a bottle, you can’t go wrong.
Little Black Dress Eau Fraiche
Little Black Dress remains a steadfast Avon favourite and two new versions have been added. Little Black Dress Eau Fraiche is, as you might imagine, a more summery version with the peony and lemon turned up and the heady jasmine gone away until winter. It’s less complex than Little Black Dress and less woody, but make for an excellent “lite” version, ideal for day time and holidays. Available from Avon UK The other flanker is Little Lace Dress, which I have yet to try so can’t currently comment. I will do though, so watch this space.
Avon Scent Essence Lime Verbena
This little beauty nearly slipped off my radar as it’s sold in a range of similar looking scent called Scent Essences. All of them come in a 30ml bottle and the one I initially tried, Sparkly Citrus, was so good in the summer that I simply had to try Lime Verbena. As a summer scent it’s unbeatable. you know when you’re all hot and sticky and just want to stick your head in the fridge? This is what you need. Lime and verbena make an unbeatable green combo and this is great quality at around £4.
All photos from Avon UK. All perfumes I have tried have been purchased by me. All opinions are my own.