Zadig & Voltaire is the achingly cool brand that’s so hip it that makes Hollister look like Country Casuals. Based in Paris and on the even more achingly cool Left Bank, This is Her and This Is Him are the new 2016 fragrance launches. Even the names sound like ready made cult products in that “wait til you meet them, this is the one I told you about” way. But you know, none of that’s any good if the fragrance is a turkey- or maybe it is? The way young people follow brands and labels these days! And policemen are looking younger too. I remember this when it was all fields etc #middleage
Here are my thoughts….
Whipped cream and jasmine sambac anyone? Chestnuts and cashmere with that? This is Her is audacious to say the least, but it grew on me to the point where I started to wonder why nobody had thought of such a genius combo before. Don’t get me wrong- my first impression was “what on earth…?” and my second impression was “okay, this could actually work.”
The top notes are jasmine sambac, silkwood blossom and pink pepper. This is a heady floral opener- I could barely discern any pink pepper and I’m not sure I’d recognise silkwood blossom if it stood up in my soup and sang me a shanty. However, jasmine sambac has been enjoying much popularity of late. It’s a jasmine note that is almost so concentrated and refined that it borders on the oriental and just stops short. So into this heady opening act you then have whipped cream and chestnuts. It sounds weird, doesn’t it? But strangely, this really works. The whipped cream gives a sort of pillowy marshmallow effect and the chestnut adds a gourmand richness which goes remarkably well alongside the jasmine sambac. The whole shebang is rounded off with smooth sandalwood and cashmere woods, but that nutty vanilla from the chestnuts is refusing to quit and stays til the end.
My verdict is that this is one you must try: definitely not a blind buy and it may take more than one go before you understand each other. This kind of originality doesn’t come along very often so I give This is Her 10/10 for originality and a deep bow of respect.