When people tell me they would never bother with celebrity scent, I refer them to Sarah Jessica Parker Lovely. It’s a superb scent in its own right and still going strong ten years after its launch. There are not many celebrity scents that can say the same. Parker’s interest in its development is well documented in Chandler Burr’s book “The Perfect Scent”. Sarah Jessica was involved in every stage, far more than many celebrity rubber stamp sign offs.
To me, her new scent, Stash SJP, is more reminiscent of her earlier experimentations prior to Lovely. SJP used to mix three fragrances to get a scent she loved and Stash resembles that scent more than Lovely. The three were: Bonne Bell Musk, Comme Des Garcons Incense Series Avignon and an Egyptian scented oil that she bought from a street vendor. When I tried Stash SJP, I felt like I had an idea of what this previous mash up might have smelled like. The word I’m looking for is glorious.
Stash SJP opens with a masculine swagger of black pepper and grapefruit. Somehow I also got juicy figgy fruit which segued into dark, incense infused woods. Like Avignon, this reminds me of the smell of oak pews in an ancient church. The woody accord comes from massoia woods, vetiver and cedar. The frankincense infuses it with spices. Sage and vetiver add a herby, dried grass flavour. The overall finish is one of spiced woods, patchouli and a freshness from the grapefruit that keeps it sharp.
This could hardly be more different to its counterpart – it’s the bad sister to goody two shoes Lovely. I think it’s wonderful, although I could have sworn it was full of sandalwood. Stash reminds me of Hilary Duff With Love- now sadly discontinued. With Love is one of my favourite fragrances because of the wonderful dark guaiac woods in it. Stash SJP has a similar feel, but if anything, is better. It gives me all those dark woods and that old church aroma I’m always chasing, along with some zingy citrus and spice to boot. The hashtag is #ComeandFindIt and find it you must, dear friends. This is too good to pass by. Stash SJP has the potential to become a classic. I’ll be getting a full bottle for sure.
Currently, this can only be found in selected branches of Superdrug and Boots. Prices start at £28 for 30ml. Rumour has it that an oil version is coming later.