Sit up and take notice, Kenzo fans: Kenzo Takada has made a fragrance for our chums at Avon. Avon LIFE For Her has just launched and I managed to bag myself a sample ( there’s also a For Him but I haven’t tried that one). Being a pre-Christmas launch, I wasn’t expecting anything quite so light and summery, but the only rule in perfume is that there are no rules. LIFE is Kenzo’s take on violet, so as a violet fan I couldn’t wait to get stuck in.
LIFE opens with a white tea note. It’s similar to Elizabeth Arden Green Tea but less metallic and less green. There is prominent water lily, making this a treat for fans of The Body Shop Fijian Water Lotus who want something in the same ozonic vein. A touch of apple adds to this clean wholesome accord.
By the middle phase I’m still waiting for those violets to turn up, and I do believe they sneak in dressed as irises to fool me. There is the typical iris sobriety here: a touch of grey rootiness that is contrasted here with a bright floral sweet note. Nothing to do with vanilla or gourmand: it’s more like the sweetness of a small spring flower magnified into intensity. The vegetal note from the iris sticks around, and the musk mallow (aka ambrette) does nothing to dispel it. There is allegedly patchouli to round things off, but I still found this to be an ozonic tea scent.
It’s pretty and light, and would be the ideal scent for a hot day if you like your fragrance to be of the the airy, green tea sort. It’s not for me right now, but I’ll give it another go in summer, when it will go perfectly with short sleeves and a cloudless sky.
Avon LIFE is available exclusively from Avon. In the UK try Avon UK or your Avon rep.