I have just been handed a tiny phial of Avon Cherish The Moment by my lovely Avon Lady, Jill, and having no patience, I have tried it already. Cherish The Moment is the first flanker to Avon Cherish, and I suspect more may be along later.
The top notes, according to trusty Fragrantica, are: Champagne, tulip and cassis. Middle notes are white ginger lily, lily of the valley and orchid. Basenotes are cedar, musk and patchouli.
However in the Avon brochure, it lists the notes as Sicilian mandarin, iris noir and dark patchouli.
Here’s what I reckon it smells like:
Cherish the Moment opens with a fruity overture: I can definitely smell mandarin and Ribena-lite cassis. There are big tulips too. Tulips always smell synthetic to me when found in Avon fragrance, but not always in a bad way. The middle is more floral, but I would have said jasmine, not lily of the valley. The ginger lily is there: there is a slight tang of spice going on, which leads nicely into the woody base. However, I find that the tulip and orchid kind of take over a bit. I can’t help feeling they could have had the manners to take a back seat and let some of the other stars shine.
Cherish The Moment reminds me of Avon Incandessence: sadly an Avon I didn’t get on with. However, Fragrantica users have compared it to Bombshell from Victoria’s Secret, so if you can’t find that, then Avon Cherish The Moment might make you happy in the meantime. The price is a bargain at only £12 for a 50ml EDP, 10ml travel spray and a body lotion (correct at time of going to press in today’s brochure). You could find something similar on the High Street and pay a heck of a lot more. You can’t knock Avon prices.
Avon Cherish The Moment is as edible as a big pink jug of cocktails. Fans of gourmand scents will already find something to like in Cherish and in keeping with that, whether by accident or design, Cherish The Moment also smells good enough to eat. It’s a bit sweet for my palate, but if I was a betting woman, I’d put money on it being a big success. If you like your fruity florals big and sweet, you’ll love this.
Avon Cherish The Moment is from your Avon rep or from AvonShop UK.