Jo Loves is the bijoux fragrance house founded by Jo Malone MBE of Jo Malone cologne fame. After selling Jo Malone to Estee Lauder, Jo attempted to retire but was drawn back to her passion for fragrance. Jo Loves is the result and the range consists of high quality scents inspired by memories that are dear to Jo, as the name suggests. I have reviewed many of the scents on this blog and I give the brand a resounding thumbs up. Jo gets her inspirations from such eclectic moments as cocktails in New York (A Shot of Mango), her first job in a florists ( No 42 The Flower Shop-divine!) and now, the delicate aroma of truffle shavings in a restaurant. Red Truffle 21 is the result and I have a sample in my possession.
Red Truffle 21 opens with lemony bitter pine which is almost immediately toned down into a warm but tangy accord. There is an interesting combination of sharp cedar, fig, lemon and earth going on which is so addictive I don’t think there’s a cure.
In parts it reminds me a little of Tauer Pentachord Verdant, but with more citrus and less wet forest floor. The truffle hosts the party but doesn’t outshine the guests, and there is a suggestion of delicate mustiness in the background that never tips into mouldy territory. In this context, the mushroom is earthy and ripe, and the cedar is a superb foil for this. Think damp vetiver, in a good way. Where the sharp, almost bitter cedar meets the earthiness of the ceps, you get Red Truffle 21.
Red Truffle 21 is perfectly unisex so if you can’t justify this indulgence buy it for your partner and steal it. This tip is one I often trot out in my attempts to be a devilish enabler.
You can buy Red Truffle 21 from the Jo Loves website. Whilst you’re there, check out the Fragrance Discovery Gift Experience for £95 where you can buy 9 samples then choose a full size bottle of your favourite.