The popularity of Marc Jacobs fragrances is indisputable, but I have often wondered, does the prettiest peacock have to try harder in the personality stakes? In other words, are they all mouth and no trousers? (as we say in Wales).
To be honest I quite like the Marc Jacobs scents that I’ve tried, and I’ve tried Daisy, Honey, Dot and Daisy Eau so Fraiche. They are perfectly nice and inoffensive and whenever I smell them on other people I always remark how lovely they are. However, I can’t help thinking my perfume dollar is going to the posh bottle factory and not to the quality ingredients department, and it doesn’t come cheap at £40 for a 30ml bottle.
When Marc Jacobs Daisy Dream was launched last year, I noted the beautiful bottle with its cut out daisies and its pleasing, nay delightful, sunny skies bottle and I confess, I felt a little cynical towards it. But saturation has a way of influencing you – says this new fan of Strictly Come Dancing.
Here’s a funny thing: I have started to like Daisy Dream and can’t seem to stop trying it whenever I go into Boots (the chemist not the footwear, for non UK readers).
Marc Jacobs Daisy Dream opens as lightly as a fairy doing ballet. It’s all delicate peachy fruits and light as air flower petals. (Although in fact, it’s blackberries, grapefruit and pear). The middle note goes a bit weird on me though, and I can’t help thinking of tinned tropical fruit: think wet lychees and slightly gone over mango. The base has a slightly synthetic sickly note, but there are still sticky wet fruits and delicate flowers in there as it all beds down into what is supposed to be musk, woods and coconut ( not on me!). Longevity is around four hours, but no more than that.
It’s a youthful, modern scent that I don’t think will stand the test of time as a classic. However, I can’t help wishing that I had an Alice in Wonderland potion that made the bottles into impossibly pretty little necklaces made of jewels. Start making those, and I will be a living advert for the brand.
The truth is, Daisy Dream and I are not compatible in the long term. I only like the top notes. I guess that’s why I keep visiting the bottle in Boots instead of owning one. Like a bad boyfriend, I lose interest after the honeymoon period.