I may have mentioned before that I find Avon a bit hit and miss as far as fragrances go, but I have noticed a definite change lately. Whilst I still question the relentless frequency of new launches, every now and then they come up trumps and deliver the goods, and this has been happening more frequently of late. The strongest quality in Avon’s favour is the price. Competitive doesn’t even begin to cover it. Sometimes the low budget really shows, and sometimes you may find that you have in your hands a genuine bargain.
I also like that they listen to their customers. When Timeless was discontinued in 2012, Avon customers clamoured for its return. To their credit, Avon listened and brought it back earlier this year. I like it when that happens.
In the last six months, I have tried a number of Avon fragrances that have really impressed me. When you think that they usually cost around between £5 each when on special offer or £13 for two at full price , then the value is unimpeachable ( only Premiere Luxe reaches the dizzy heights of £14, but it reminds me of Armani Si). However, the question remains- at these prices do you have to compromise on quality? Well the answer is yes and no.
One range that I don’t get on with is the Today Tomorrow Always range. I have tried them all and don’t like any of them. They seem to have a flat synthetic base note in common that seems to disagree with my skin. Full marks for gorgeous heavy glass bottles and glossy packaging though. I know the range has many fans, so it may just be me.
Avon, if you are reading this, thanks for years of fond memories of trusty favourites such Eau Givrée, Foxfire, Charisma and my first ever perfume, Pretty Peach. Many a childhood Christmas was enhanced by novelty soaps almost too pretty to use and pretty perfume bottles and all sorts of wonders that my mother and grandmother ordered for me from their Avon lady. For all those memories, thank you.
And one last point- please can we have Avon Odyssey back in our UK brochures? It’s available in the USA and we would like it too. Thank you very much. As you were.
You may have noticed that here at IScentYouaDay I like to slip in a Top Ten every now and then, so here’s my Avon Top Ten. Prices vary between £5 and £14.
1. Avon Little Black Dress: A light white floral that keeps its shape: gardenia and honeysuckle with a woodsy finish
2. Avon Timeless: created in 1974, discontinued in 2012 and bought back by popular demand in 2014. Ambery spicy and powdery. A winter treat.
3. Avon Premiere Luxe: A fabulous chypre with blackcurrant, gardenia and woods. Could pass for something three times the price on the High Street.
4. Avon Soft Musk : A classic floral musk that lasts for hours and costs the same as a bottle of wine. (in Lidl)
5. Avon Tahitian Holiday: Reviewed earlier in my blog. A coconutty white floral. Perfect for hot weather. The poor woman’s Bronze Goddess.
6. Avon True Life For Her: A light and pleasant rose/peony combo ideal for everyday casual wear and cheap as chips.
7. Avon Eternal Magic: a dead ringer for Lancôme Hypnôse for a fraction of the price
9. Avon Summer White Sunrise: a change from the norm for Avon: a refreshing floral scent with notes of pear and orange blossom.
10. Avon Far Away: not my personal favourite but I couldn’t leave it off the list. This is Avon’s bestseller and I know several people who adore it. It’s rich with Vanilla, coconut , sandalwood and floral notes. It’s instantly recognisable, and a customer favourite.
And sneaking this one in on the end in the hope that our friends at Avon are reading this…
Top Ten of fragrances I Would Love Avon to Bring Back
1. Avon Eau Givrée
2. Avon Odyssey
3. Avon Charisma
4. Avon Foxfire
5. Avon Ophelia
6. Avon Rare Rubies
7. Avon Topaze
8. Avon Tasha
9. Avon Casbah
10. Avon Ariane