I was charmed by the Prada Candy TV ad campaign over Christmas. The slightly dodgy but beautiful threesome having a party and the throaty, heavily accented voiceover simply saying “Prada Candy”. It looked like fun, being them. I guess that was the idea. So anyway, I thought I’d better check it out.
I was bracing myself, as the very word “Candy” makes my heart sink. Was it going to be a Britney? All candy floss and vanilla and fruit? Not a bit of it.
This is playful, yet grown up: a bit like the strange and pretty girl in the TV ad. It’s very sweet in the opening notes but thankfully there is no red fruit and vanilla and cake mix. Phew! Right from the start though, there is caramel. And something prickly and delicious that had me interested straight away. Well, who would have though it? It’s my old friend Benzoin, whose prickly, vaguely cough mixture tones I am always pleased to stumble across. It is the Benzoin that makes me take this seriously.
(NB not to be confused with Benylin, as that really IS cough mixture)
Yes, there is Caramel, and a bit of sexy Musk, but the Benzoin really radiates through the base notes so that anyone asking what your scent was might be surprised, like me, to find the word Candy in it.
The Caramel sweetness makes Prada Candy start like a ditzy blonde and bed down into a husky voiced newsreader wearing stockings under the desk.
It’s most definitely worth a second look, and then a third.