Guerlain Chamade: When Retro Glamour Is Required

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Guerlain Chamade is like a trip back into the early seventies.  I don’t mean the flares and the joss sticks but a time when ladies wore suits and court shoes just to go to town. Created in 1969, this green spiky aldehyde is a beautiful tribute to all that is ladylike and harks back to a time when everyone said “Good Morning” and “How do you do?”

Opening with the green and musky notes of the dominant Galbanum, as if to say “Don’t mess with me”, it then beds down and shows its feminine side with Lilac and Hyacinth showing a flash of finely turned ankle.

The aldehydes provide a clean, soapy background against which the prickly notes of Vetiver, Balsam and medicinal Benzoin shine through boldly as the longlasting basenotes make their presence felt.

Chamade was named after the drumbeat of retreat during Napoleonic times and is meant to represent the beating of a heart in love.  Even the bottle looks like a teardrop.  It is out of step with today’s brash modernity, but this to me, is all the more reason to wear it. I feel sure that the existence of Chamade went on to influence many 70s drugstore classics: all those greeny, raspy chypres that smell so classic now but were everywhere way back when.

It’s a grown up perfume that I would love to smell on more people today.  It reminds me of an elegant women with a green, tweed suit, a brooch, and a smart leather handbag, off to town to run errands on a pleasant day when the sun didn’t go down without asking permission first.

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