B by Boucheron: Patchouli for Daywear


Boucheron is another jewellery house that has entered the fragrance arena. You might ask why diamond grinders think they know about smells, but after Van Cleef and Arpels used Jean Claude Ellena to produce First, I decided to sit back and enjoy.

B by Boucheron is a pleasant daytime scent that is slightly off the beaten track.  Whereas many daytime perfumes seem to be florals, B by Boucheron might be worn by someone who longs for her daytime colleagues to see that she has an edgy side and is secretly in a band.

I find this very similar to Rochas Soleil Rochas: a pleasant orangey Patchouli with a sandy finish which I have reviewed elsewhere on this blog. Both B by Boucheron and Rochas Soleil  have Orange Blossom and Patchouli in common.

B by Boucheron starts off with a hint of Apricots (so much better than Peaches in fragrance!) and immediately the Patchouli snakes in, followed by Osmanthus, which smells like  an “intricate dentelle of fruity-leathery smells evoking plums, apricots and prunes hidden in the suede pouch upon a warrior-poet’s belt”- from Fragrantica.

The base trails away into Patchouli and Orange Blossom and stays put for a good few hours.  At around £20 for 30ml, it’s not bad value.  Not quite strong enough for evening, it makes a statement in the day. It says “Don’t overlook me, this is just my day job.  You should see me at night”


6 thoughts on “B by Boucheron: Patchouli for Daywear”

  1. You’ve got me wanting to try both this one and Soleil Rochas. I like orange blossom and patchouli, and I don’t know if I’ve ever smelled osmanthus.

    Have you ever tried Queen by Queen Latifah? I’m guessing it might be too sweet for you (I haven’t yet decided if it’s too sweet for me), but it’s a sweet, boozy tangerine to my nose. Can be found for $10 American around here. (I seem to have veered off-topic, but I read your review of Rochas Soleil Rochas and noted that you liked orange, and thought tangerine might be close enough.)

    1. I have heard great things about Queen from Australian Perfume Junkies. I am a secret fan of overlooked celeb scents. I adore Jessica Simpson Fancy Nights and Hilary Duff With Love. If there’s tangerine in it, I’m interested. Thanks so much for the tip! Watch this space!

  2. My husband bought B by boucheron by mistake for me at the airport (I requested Boucheron Femme). Thought it was a tad boring at first, but like you I have come to regard it as an interesting day scent and very elegant in an austere sort of way. The bottle is very beautiful too. Really look forward to reading your blog every day by the way!

    1. Thank you so very much Jasamber, and welcome! I am delighted that you like the blog. Yes i agree that b by Boucheron is slightly more unusual and that if you wear it to work you’ll stand out for all the right reasons! Your husband got it right!

  3. Got a sample of this finally, and it is niiice. Have you tried it on a warm day? It started out rather light and floral, but a few hours later it was quite apricotty (to coin a terrible word, rather than rework the whole sentence). I’m surprised it didn’t sell better, but perhaps most people do buy perfume based on one quick spritz and few minutes of consideration.

    1. Hi Laurels, I know exactly what you mean by apricotty and I rather like apricotty. I don’t like peach in perfumes, but I find apricots are much denser and richer so I prefer them. I think B by Boucheron is underrated and I wouldn’t turn down a bottle any day of the week! So glad you like it.

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