Boucheron is another jewellery house that has entered the fragrance arena. You might ask why diamond grinders think they know about smells, but after Van Cleef and Arpels used Jean Claude Ellena to produce First, I decided to sit back and enjoy.
B by Boucheron is a pleasant daytime scent that is slightly off the beaten track. Whereas many daytime perfumes seem to be florals, B by Boucheron might be worn by someone who longs for her daytime colleagues to see that she has an edgy side and is secretly in a band.
I find this very similar to Rochas Soleil Rochas: a pleasant orangey Patchouli with a sandy finish which I have reviewed elsewhere on this blog. Both B by Boucheron and Rochas Soleil have Orange Blossom and Patchouli in common.
B by Boucheron starts off with a hint of Apricots (so much better than Peaches in fragrance!) and immediately the Patchouli snakes in, followed by Osmanthus, which smells like an “intricate dentelle of fruity-leathery smells evoking plums, apricots and prunes hidden in the suede pouch upon a warrior-poet’s belt”- from Fragrantica.
The base trails away into Patchouli and Orange Blossom and stays put for a good few hours. At around £20 for 30ml, it’s not bad value. Not quite strong enough for evening, it makes a statement in the day. It says “Don’t overlook me, this is just my day job. You should see me at night”