Aura by Loewe: The Tide is Turning

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We all know how celebrated the French perfume industry is, but let’s hear some good words about the lesser lauded Spanish perfume industry. As I may have mentioned, I am a big fan of  Jesus del Pozo Ambar (top of my Christmas Wish List as my small bottle is nearly empty), and of course, there’s Balenciaga, Paco Rabanne and even Dana, a Spanish born company that has taken over many drugstore classics such as Tabu, Chantilly and Le Jardin.  Loewe is a Spanish company that is famous for its luxe luggage and bags and has branched out, as have the world and his dog, into the fragrance world.  

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FragranceShop.co.uk

The first time I tried a Loewe fragrance , it was from a previous Fragrance Shop Discovery Club Box and it was called Quizas Quizas Quizas Pasion.  I believe I also called it “Death by Red Berries”. Aura is a great improvement, although the leftover red berries sadly didn’t go to waste.  Aura is, refreshingly, a mainstream High Street leather.  Can we call it a chypre? I think we can. I sometimes get muddled by the definition of a chypre, but the excellent Perfume Shrine blog has, what is to my mind, the definitive article on Chypres.  

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wiki commons

Aura is simply made. Top notes: Red Berries, Bergamot and Pink Pepper. Middle notes: Rose, Violet Leaf, Iris and Jasmine and Base notes : Cedar, Leather and Sandalwood.  It’s an unusual journey. Initially I was on the brink of dismissal when I caught a waft of red berries again, but as I persevered, I realised that the basenotes were as good as their word and what I am left with after a an hour is a Leather, Rose, Sandalwood mélange which is really rather good.  

Longevity could be better: on me it fades after two hours, but that’s not to say it won’t last longer on you.  You may recall that Delices de Cartier evaporated immediately on my skin, yet others praise its twelve hour longevity on them.   If I were Queen of The World (and it’s just a matter of time), I would order Loewe to stop using the red berries, and crank up the Leather. But that’s just me.  

It’s not a chypre in the same class as, say, my beloved Jolie Madame, nor is it a leather in the same league as Cuir de Russie or Bulgari Black. However, I am so thrilled to meet a new launch that doesn’t smell like a candy shop, that I feel it would be churlish to criticise.  When you finally coax something out the woodwork, you don’t want to scare it back off again.  

Aura by Loewe is available from the Fragrance Shop for £53.50 for a 40ml EDP with body lotion, but if you use the voucher from your Discovery Box, it’s £10 cheaper. Not to be confused with Aura by Swarowski.

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2 Comments

  1. Now it’s autumn I am getting the leathers out again and loving them. Yesterday I wore Bottega Venetta and ooooh it was nice. I’m glad leather is coming back into the mainstream, because I heartily agree with you that floribundances, sweet vanilla cakes with candyfloss on and fruit salads are just not appealing. And we cannot be alone! I remember in my pre-perfumista years being so gutted with what was available on the perfume counters that I just stuck to whatever I was lucky enough to get for Christmas.

    Mind you, I still think Bulgari Black and Lancome Cuir beat the pants off anything.

    • Indeed, I too have come over all manly and butch scent wise as they days grow chilly. Summer is all petals and lightness, but you can really go to town in Autumn. Suddenly Arpege smells about right for any occasion, but could be de trop on a hot day. Each day I alter my BFB Wish List in time for Christmas (Big Full Bottle). At the moment its Jesus del Pozo Ambar or Feuilles de Tabac.

      I agree with you about the candy floss situation. It’s gone on too long. Maybe we can cautiously approach perfume counters again?

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